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Groupe Danone Essay Topics & Paper Examples

Danone History

1.history: The original company bearing the corporate name was founded in 1919 by Isaac Carasso, a Spanish physician of Greek origin, in Barcelona. In 1923, he came up with a unique treatment for patient with digestive problems and he developed a product that he distributed though pharmacies and drug stores, and which soon became a big success-yoghurt. The factory was named Danone, a Catalan diminutive of the name of his first son, Daniel Carasso. Ten years later, the company moved from Spain to neighboring France and the first French factory was built. In 1949, the yoghurt was firstly packaged in a glass can. In 1951, this glass package replaced the porcelain can which was used before and because of this…

Dannon Case Study

Danone, Dannon’s parent company, was one of the largest health-focused food companies in the world. Danone traced its heritage back to 1919 in Barcelona, Spain, when Isaac Carasso wanted to create yogurt with inherent health benefits. Through the years and different lines of succession, Danone continued to grow, but never lost its core vision of providing better health to people through their products. When this case was written, Danone’s global business focus was on fresh dairy (Activia yogurt), bottled water (Evian), medical nutrition, and baby nutrition. Danone viewed the United States as an emerging market for yogurt, thus Dannon’s marketing efforts needed to focus on growing U. S. yogurt consumption and expanding the category, while also growing its brand. (Marquis,…