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Grocery Essay Topics & Paper Examples

Kool-Aid

In 1927, a man by the name of Edwin Perkins created the very popular product know today as Kool-Aid. Kool-Aid was a popular drink mix right from the beginning which was sold in 6 different flavors to wholesale grocery, candy and other suitable markets (The History of Kool-Aid, 2012). In 1929, Perkins and his family packaged and shipped the Kool-Aid drink mix to grocery stores across the country using food brokers. The brand name became so popular that production moved to Chicago to become more efficient. Then the Great Depression hit. During that time Perkins needed to keep his customers satisfied and happy. In order to make the Kool-Aid brand more of a luxury item that families could afford, Perkins…

Grocery Gateway: Customer Delivery Operations

Grocery Gateway was founded in 1997, by Bill Ni Nardo. In 2001, Grocery Gateway was Canada’s largest direct online grocer, providing a selection of 6,500 items from the GroceryGateway.com website. Nature of the Business: Grocery Gateway offers food products with a delivery service competing in the grocery industry. The service is offered to residents in the Greater Toronto Area (GTA), which is the largest urban area in Canada. Current Market Strategy: Grocery Gateways offers a 90-minute delivery window from 6:30am to 10:30 pm. The service provides a doorstep delivery service for maximum convenience, with the customer in mind. Statement from Claude Germain chief operating officer: “We Focus on low cost, high service logistics execution in one market. Some people focus…

Food Waste in America

40% of the food America produces is wasted.1 Have you ever thought of how much food you waste a day? The average American wastes about 250 pounds of food every year.2 That’s about $600 dollars worth of food.3 Imagine what you could do with $600.00. No one notices what is in the back of their fridge or what goes into their trash can. Before you say that you don’t do that, think back to a moment when you had the chance to take the restaurant food home, but you declined it because you were too full. Now, imagine thousands of people doing that every day. Tons and tons of food is wasted. Over 33 million tons of food is wasted…

Case Brief Trader Joes

Trader Joe’s, originally a local Californian chain store that offers uncommon groceries at low prices and that focus on a niche market of cultured and urbane clientele had a cautious growth during its first years and after it was acquired by a family that owned one of Germany’s most successful grocery chains expanded to 414 locations nationwide by 2013. With all that success, some grocery business competitors arose trying to compete. Even though experts estimate that the company has a higher return of investment than other supermarkets, there is a question if the company will be able to sustain its expansion without losing its charm effect. After reading the article there are some key strategic issues that must be addressed…

Ikea SWOT analysis

1. Customer knowledge: one of the key competitive advantages IKEA has the deep knowledge about the customer. The company understands the purchasing factors that influence customers to buy and implements the best practices to induce that decision. IKEA offers low prices and a huge range of products. Designers constantly introduce new design products that look stylish in the eyes of customers. All the products are designed so it would be easy to transport and assemble. Moreover, the company offers the widest product range and positive shopping experience. All of these factors are aligned with what customers want and need and which results in higher sales. 2. Constantly using innovations to drive costs down. Low prices are the core business of…

Whole Foods Market

John Mackey cofounder and Chief Executive Officer (CEO) founded Whole Foods in 1980 with the purpose of providing organic foods to the grocery shopping public. This started a movement over the next 30 years that has brought organic foods to the common shoppers in many markets around the U. S. that had only been previously serviced by smaller health food stores or by their local grocery chain. The success of Whole Foods moving forward will be how they can succeed and maintain their profitability when unemployment remains high and Americans have less disposable income. This essay will look at several factors of Whole Foods, including latest trends, the competitive environment in the grocery industry, environmental threats, SWOT analysis of the…