Green products form the major orientation for the companies in the 21st century due to their reduced cost of production and their ever rising demand. This has possibly been contributed to by the changing consumerism patterns where sustainability has become more conceptualized as opposed to the past. Notably, the international concerns for green products have revolutionized the people’s orientation and external considerations through shifting their demands with greater caution.
Similarly, companies have actively responded to the latter calls that have edged the products respective niches through interchange and forced substitution of the market forces. Overview and statistics Green products is a term used with reference to the companies output services and products that are environmentally friendly and safe. Though the term has been considered controversial due to various companies varied use and interpretation, the main concept is rooted at ensuring the best possible products and services that would enhance the holistic life support system at any level of operation.
It therefore encompasses direct and indirect applications to conserve and save the environment and its direct link to the consumer goods and services (Theyel, 2000). Over 50% of the US companies have resulted to production of green products. After the revelation of the environmental impacts that would result to the country due to poor environmental consideration, many organization and governments have called for greater use of green products. After the 1992 United Nations Conference on Environment and Development, about 85% of the companies established measures of ensuring sustainability in environment.
12% of the US population is characterized as ‘true green consumers’ while 68% more is classified as ‘light green consumers. ‘ According to Environmental Protection Agency (2008), green products systems should be inculcated at all stages of company’s production to ensure greater cohesion in offering the products to the consumers. Reasons for adoption of green products by the companies Over the last decade production for green products has consistently risen year after year. This system has been hailed by Environmental Protection Agency which has referred to it as the best step in conserving the natural system.
According to the production theory, company’s output is always inclined towards attaining the maximum returns at the lowest possible costs. Use of alternative sources of energy like solar and wind power assists to reduce the cost of production for different companies. To add to that, green products producing companies easily assimilate good reputation in the society. Due to its assimilation of the Go Green initiative for its products, Dell Company sales grew with a large margin in the year 2007. It was strongly recommended by the American Protection Agency which made people to have greater confidence in its products.
Besides, Hewlett-Packard Company raised its revenue to US $ 91. 7 in the year 2007 from US $ 91. 4 billion of the previous year after announcement of its green products project in the year 2005 (EPA, 2008). Other companies like American Airways have remained at the top of the flight business due to association with green initiatives in their services. Though analysts have linked the consideration for environmental concerns as part of the cost that raises the initial cost, the overall returns have been reported to be enormous.
To add to that, a shift to renewable and biodegradable products like bamboo dine ware and plastics reduces the overall cost of new raw materials. Consumer’s perception of the green products According to Clifford & Clifford (2008), business management demands that all stakeholders in a business unit are effectively considered before making any decision to ensure their satisfaction is prioritized. Notably consumers have become very conscious of their environment which they live in.
Through the general understanding that it is their environment which will enable their progenies to exist in future, the demand for products that support this ideology has greatly increased. It was due to this concern that International Standards (ISO) were developed to enhance better and environmentally conscious systems were used in the production lines. Most of the green products and services have lower prices compared to the conventional ones. This is mostly because of recycling demands ability, minimization of wastes strategies, and adoption of modern technology to cut down the overall production costs.
The impacts of green products Green products have been associated with reduced costs of production and better management practices at all stages. Though some of them are directly inclined at reducing the overall cost of production, over 60% of them actually see an upward shift of the production cost. However, this is compensated by the later increased sales by the company. Of greater consideration is the benefit to the company and the consumers is the natural environment production capacity enhancement which gets a strong boost towards sustainability.
Assimilation of recycling and waste reduction at source has been adopted as a major system of safeguarding the environment. This curtails the total quantity of waste getting into the environment for destructive purposes. Though many producers are inclining to the products with direct orientation to the great profits that are accrued to it, it is clear that the natural system has been boosted from reduced wastes releases and enhanced resilience of its productive capacity (Geffen & Sandra, 2000). Problems associated with green products
Whereas many green products have vast advantages to the producers and the consumers, as a unit, it has been argued that the overall harmony should be articulated with greater vigor and emphasis necessary for ensuring better understanding of the intrinsic demand for the system. Many are the producers who are directly involved with the green products without the whole ideological conceptualization. This has been cited as a major blow to the initiative as many producers tend to use the wrappers and packaging systems without major changes to the products getting to the consumers.
As indicated earlier green products production at rimes require major changes in the production lines that are sometimes very costly to perpetuate without halting a company’s operations. In addition, the shift to green products has been catching up with most of the companies unaware and causing hefty losses due to shift from their products (EPA,2008). The future of green products in the society Arguably, the future of industrial production lies in the ability to produce high quality green products.
Comparing the shift and preference of the green products by the consumers globally, it is clear that the public’s general analytical capacity to determine their own demands with greater consideration of the future is increasing. To add to that, more legislations are being passed to protect the environment and force the companies to be responsible with their systems of production. In US the Environmental Protection Agency has acted as a major platform for international demands of green productions. Similarly, international cooperation like European Union has established its own standards of green products for all of its member countries.
However, of greater concerns have been the international impacts and denial of non green products in the international market. China products were banned from sale in any of the EU country due to their lack of compliance to green products standards. The current president of the US has reiterated that the future of development lies in green productions (Cliford & Clifford, 2008). Summary and conclusion Assimilation of green products forms the major orientation for the companies as a major platform for later success. Globally, the demand for green products by the consumers has exerted the main pressure which cannot be overlooked.
The concern for effective and cautious production has added weight to the traditional demand for goods and services to form a new system that factors in the production capacity of the natural system to enhance sustainability. Through green products evolution globally, environmental justice has strongly been enhanced as a factor of inter and intra-generational economic and social equity of production and utility of goods. However, there is need for greater cooperation between the production companies and the law enforcement sectors to ensure greater harmony and coordination of the new products.
Presently, there are no international accepted green products standards. Due to the segregated and conflicting lone application of this noble demand, the international community should seek to harmonize the overall policies for standardization. All stakeholders should be involved in establishing the standards to be followed by the green products to ensure maximum protection of the people and the natural systems. Finally, a check system should be established for regular monitoring to ensure compliance. Reference list Cliford, P.
& Clifford, G. (2008). Production and marketing strategies: Green products. New York: Sage. Environmental protection Agency EPA. (2008). EPA strategic plan 20032008 direction for the future. DIANE Publishing. Geffen, C. & Sandra, R. (2000). “Suppliers and Environmental Innovation: The Automotive Paint Process,” International Journal of Operations and Production Management. 20: 166-186 Theyel, G. (2000). “Collaboration for Environmental Innovation and Performance. ” (unpublished Working paper, Hayward, CA: California State University).
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