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Semiotic Analysis of Sunsilk Media Campaign for Covered Hair

This ad shows a beautiful woman in a colourful Hijab (a Muslim headscarf) next to a bottle of what seems to be shampoo with limes, water and a lotus flower surrounding it. There is a paragraph in Arabic with the only English words being “Lively Clean and Fresh”. After some investigation I discovered that this ad was part of a campaign for “Covered Hair” by the Western Hair Care Company Sunsilk in Pakistan. It was aimed at young girls and women who cover their hair as part of religion, but are still aiming to be modern, fashionable, contemporary and elegant at the same time. The advertiser has extensively utilised the colour green, with it being featured in the back ground,…