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Grayson Essay Topics & Paper Examples

Case study of the old family bank

Macro The major problem presented in this case is that The Grayson Chemical Company is experiencing a decline in earning and sales. The board of directors of the company has brought in a new company president to help in turning things around for the company. The new president now faces the enormous task of returning the company into a growth path and profitability. Micro There are also micro-problems that emerge in this case that may hinder the new president from solving the macro-problem. One of these micro-problems is an existing culture of conservatism and rigidity in running the activities of company. The new president views this culture as a challenge that may hinder him from implementing appropriate strategies for turning…