Graphics Communications Industry, according to the College of Technology at the University of Houston, is defined as the processes and industries that create, develop, produce, and disseminate products utilizing or incorporating words or pictorial images to convey information, ideas, and feelings. Its products make possible learning, enjoyment, enthusiasm, and business. These products like books, magazine, maps, invitation, etc. are part of people’s daily life.
Graphic Communications includes those market sectors that exploit the technologies of printing, publishing, packaging, electronic imaging, and other associated industries. They are often referred to as the graphic arts, print, or imaging industries. Graphic communication companies are entrepreneurial and innovative. Ideas are created on the computer and carried through different stages that can include the Internet as well as printed forms of several types and variations.
Due to the emerging technological advances, companies in the business have expanded services such as creative design, e-commerce, web page design and hosting, mailing, fulfillment, and a multitude of services that provide parallel marketing beyond the major printing activity. (Education Summit for the Graphic Arts 1) The field of Graphic Communications is obviously a technology-based system. It includes the developing technologies of computer-age press, image generation, data repurposing, designing and posting internet web pages, interactive multimedia, digital photography, electronic digital imaging, and desktop publishing.
Furthermore, it offers a lot of career opportunities. Thus, it contributes a lot to the economy. It needs millions of people in a range of challenging technical, creative, or professional activities. They vary from small companies with a few workers to large plants with several hundred people on multiple shifts. Almost all companies have acquired modern computerized equipment and stay updated with technology changes taking place in the industry.
The top ten leading states in total number of graphic communication employees are California, Illinois, New York, Pennsylvania, Texas, Ohio, Wisconsin, Minnesota, New Jersey, and Michigan. (Education Summit for the Graphic Arts 1) REFERENCES: “Graphic Communications Industry. ” (2006). College of Technology, University of Houston. 7 April 2009 ‹http://graphics. tech. uh. edu/industry/industry. php› “The GraphicCommunication Industry: A Quick Overview. ” (April, 2008). Education Summit for the Graphic Arts. 7 April 2009 ‹http://teched. vt. edu/gcc/HTML/CareerInfo/PDFs/GraphicCommunicationOverview. pdf›
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