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Graphic design Essay Topics & Paper Examples

Paul Rand’s Works in Relation to the New York School

One of the most influential figures in American graphic design who had the exploration on the formal expressions of the European avant-garde art movements and had the development on only one of its kind and predominantly American graphic style which has the characteristics of being simple, witty and problem-solving rational approaches is Paul Rand. His major influences are on design consultation and of course in developing identity systems and logos for most important corporations such as IBM, Westinghouse, United Parcel Service, American Broadcasting Co. and NeXt Computer. Due to his revolutionary novelty in design, typography and graphic design Paul Rand’s works were easily recognized during the early twenties. His prominence in advocacy of employing a wide diversity of techniques such…

Gestalt Laws

The Law of Figure-Ground This law is to subdivides the image into two parts, one that is clear to the eyes and another one, that is not so clear, sometimes our mind focus so much in one image that can see the other one. This image is a great example, where you can see batman and joker. The Law of Simplicity This law is about that a content of what you see must be simple, otherwise the person that is seeing the image, ads or a website get tired of looking the important information on it. Example of a good usage, advertisement from WWF The law of proximity This law says that the items that are the belong together must…

When to use Adobe Photoshop

Plain and simple, Photoshop is for creating and editing photos and raster (pixel) based art work. The program was originally developed as a tool to enhance photographs, but over time its functionality has developed to the point where it can be used to create: User interface designs Web pages Banner ads Video graphics Editing pictures for print Because there is so much information about Photoshop out there in the form of tutorials and guides, some people feel that it’s all you need – a one stop shop. This couldn’t be further from the truth. The problem is that there are instances when you don’t need to use Photoshop, and should in fact be using Illustrator or InDesign. Do not create…

The Postmodern Era of Graphic Design

The 1980s was characterized with the rise of eclecticism as an art trend. Style was no longer dictated by established rules but by the random convergence of different theories and practices. The aforementioned phenomenon, in turn, ushered the postmodern wave in graphic design. The liberal atmosphere that prevailed over their craft prompted many graphic designers to come up with more creative and daring works. In the late 1970s, some educators in the field of graphic design started questioning the rigidity and minimalism of graphic modernism (Heller 9). Graphic modernism, a graphic design trend that originated from Switzerland in the 1950s and the 1960s, placed emphasis on simplicity, universality, rationality, abstraction and structural expressionism (Heller 6). It was eventually became the…

What Impact Have Digital Technologies Had on the Graphic Design Industry

The following essay is a summary of the impacts that digital technologies have made on the graphic design process. This essay includes the history of technological changes and the tools that technology has created. The essay will also consist of the contributions that have been made by computers in the process of graphic design. The last part will consist of the negative impacts of technology on graphic design as well as the changes that have been achieved in graphic design as a result of technology advancements. This paper will expose the relationship between developments in technology and their impact on graphic design. In today’s world technology is playing a major part of people’s lives, either as a socialization tool or…

Essay for Fulbright Scholarship for a master degree in Graphic Design

I am Gabriela IANCU. I want to do my majors in Graphic Design. I inherited taste for art and painting from my parents. My father, Gabriel, also painted. My mother, Lidia, also excited me for the drawing; she works in fashion design in Paris. My taste for the drawing and the color developed from my very childhood. At the age of 13, I attended the classes of a local School of Arts over the period of three years. I also painted icons on glass and wood; the icons on glass are very common in Romanian museums, the churches and monasteries. My hobbies are painting, piano, classical music, photography, swimming and travel. I did my first bachelor’s degree in business Information…

Personal Statement: M.A. in Graphic Design Communication

I believe I am more than qualified to be considered for admission in the school’s Masters in Graphic Design Communication program as I possess the needed knowledge, skills, experience, and most of all, attitude, which would allow me to become successful in the field. I graduated with a bachelor’s degree in Graph Design Communication and received my M. A. certificate in Marketing in 2008. Basically, I consider these as two of the most important accomplishments in my life as they have enabled me to fully utilize my skills and made me grow as an artist. I consider Graphic Design Communication as my bread and butter because it allows me freely express my inner feelings and thoughts and in the process,…

Influences of Dada on the Work of Jamie Reid

Jamie Reid has always been one graphic designer that has excited me; not only is his work powerful, but every piece has a meaning and reasoning behind it Jamie Reid is most famous for his iconic sex pistols album covers in which he successfully managed to ‘subvert and court the media’ and was one of the first to break through the ‘permissive society. ’ His controversial and unique way of thinking has led him to become such an iconic graphic designer. Jamie Reids work is still well recognised and his iconic designs are still printed on merchandise such as T-shirts and posters. It is also coming up to the 35th anniversaries of the sex pistols album and Jamie Reids designs…

Graphic Design as Main Communication Medium

As multimedia advances to higher stages of development, the significance of graphic design continues to increase. Graphic design was once considers a visual form of art. Over time, it has come to be recognized as form of communication. Art and communication reflect and serve culture. Culture represents the political and economic structure of the society. Therefore graphic design reflects and promotes political and economic systems. This paper attempt to show that graphic design, layout design of the poster and artistic craftsmanship of typography are the main communication media that have served different cultures during different historical eras. Graphic design can be defined from many perspectives. For a layman, graphic design may simply refer to the production of printed, online, and…

History of graphic design

To understand the nature and characteristics of visual communication, first it is important to define visual communication. Well, as the name suggests, it is communication of ideas and information through visual representation and display. Basically, it involves photography, signs, art and typography. However, recent studies and research on the subject have revealed that now visual communication is a more focused term, involving mainly web and graphic designs used for advertising. Earlier, visual communication was not a commercialised phenomenon. The first time an outdoor public space was rented for advertising purpose was in USA in the late 1860’s. However, until the early 20th century, advertising was unregulated in the United States. Ranging from products such as drugs, oils and ointments, any…

Adhering to a Style Guide

Academic writing has to adhere to established guidelines depending on the academic order. This is where style guides are needed to determine the papers format. Yes, maintaining a consistent style is imperative so that you can maintain consistency with your style during the writing process. You will want your writing as well as your style guide to be proficient for your career or academic writing. Following the appropriate guidelines helps you to assure that your work will be credible and give important information to your readers. The significance of a Style Guide A style guide creates and defines the standards for internal and external corporate documents. Employees with access to their company’s style guide use less hours writing, editing, and…

Manage Business Document Design & Development

1. Consider this scenario. You and four friends have developed a new environmentally friendly heater. You all have extensive business experience. Together, you have established a new company, Green Heaters Pty Ltd ACN 512 302 XXX, which will manufacture and sell the new heater to wholesalers. The five of you will comprise the board of directors. The board has forecasted that Green Heaters Pty Ltd will sell 650,000 heaters in the first year and will employ 100 staff. You have been given the task of designing and developing the standard documentation which will be used by Green Heaters Pty Ltd. You must present details of your plans to the board of directors. Prepare a comprehensive report to the board. Explain…

Banyan Tree Brand Expansion

1. Identify the primary issues in the case. When expanding the brand globally, the existing methods and new methods need to ensure that brand image and core value must not be diluted by too generic target market or vague market position. When expanding the brand into different countries and regions, the competition within a specific location and competition between different locations are impossible to neglect. 2. What value propositions does Banyan Tree offer as an experiential brand? By leveraging the natural surroundings unique to each location and adding consistency in the designs, facilities (including spas), ambience (including romance), and services (including warm hospitality) offered, Banyan Tree created strong brand identity and a unique value proposition that was associated with self-indulgence…

Analysis of Graphic Design

Art is a form of expression that dates back to the beginning of time. Since then it has evolved and changed to adapt to modern times. Whether that be through a shift in style, in medium, or technology. Graphic design, contrary to popular belief, actually began in 1922, to define graphic art across time. Since the introduction of the modern computer and graphic design software, it has evolved into an n art style that is present everywhere in the modern world. Graphic design has many different styles just as normal art does, ranging from the minimalism of Apple, to the typographic nature of many modern advertisements. Graphic design isn’t just a form of art anymore, but it rather is a…

Research Graphic Organizer

Write your thesis statement about the Effectiveness of Advertising in the space provided below. Include previous sections into this document before submitting this Research Graphic Organizer. Choose a topic: Technology; Sports Equipment; Clothing; Food Questions to research: Are advertisements aimed at teenagers effective? And, are they ethical? My Response: Yes advertisements are aimed at teenagers because they just run back and ask their parents for what they’re advertising & yes this is ethical because I would do the same thing. Sources Title, URL, and Date of Access Central Idea http://www.ijbnpa.org/content/1/1/3 This article states that advertisement are aimed at children because they watch a lot of TV. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC416565/ This article they state that kids are easily influenced so more advertisements are…

Visual Art education and Graphic Design

Computer technology has added a new aspect to all people desiring to broaden their horizons by furthering their education. Over time the traditional methods of learning have evolved with the advancements in technology. In today’s society modern technology makes anything possible, even earning a degree online. This is especially popular for those considering a career path in graphics design. However does this mean that a traditional fine arts education is no longer needed for those who are in pursuit of a degree in graphic design? Typically online colleges advertise visual arts degrees under the idea that graphics design is nothing more than computer knowledge and creativity. As a result, students graduate lacking the necessary skills and knowledge to be successful…

Three types of appeals/themes in advertisements

What are three types of appeals/themes being used in advertisements? Explain what it should be used and provide examples What are the pros and cons using celebrity sports figures to promote a company’s products? Explain the kind of impact sports celebrity endorses have in the average person purchases. Advertising is any paid form of non personnel presentation and promotion of ideas, or services by an identified sponsor. Advertisers include not only business firms, but also museums, charitable organizations, and government agencies that direct messages to target publics. Ads are a cost-effective way to disseminate messages, whether to build brand preference for Coco-cola or to educate people to avoid hard drugs. The advertising objectives must flow from prior decision on target…

Compare a product(beer) in two different brand

Introduction In order to understand the purpose and significance of the integrated communication process, it is useful to compare to brand within the same product category. This report seeks to provide an understanding of the effectiveness on campaign strategies. In doing so, a critique of the contrasting creative strategy and communication objectives will be attained. An insight on target market and market partitioning approach comes into the scope of this report. Product Category The product category chosen is food/drink product, especially on beer product. The following two brands are both from foreign market, with high reputation in Asian and Europe respectively. Our Tiger Beer campaign was “Discover the tiger” sourced from The Face (February 2003) (See Appendix A). The competing…

Harvey Norman Holdings Limited

Introduction: Terms of Reference:This Report is designed to demonstrate the students understanding of IMC. The report was prepared for Mr. Paul Morrissey, Lecturer of Integrated Marketing Communications. Background:The purpose of this report is to help the student get a understanding of hold different marketing techniques are used in everyday situations through different forms of advertising campaigns. The purpose of this is to reinforce the knowledge the student has acquired in class. The company that will be subject of this report is Harvey Norman Holdings Limited. Objectives:To provide and overall situation analysis of the company. To research the company’s advertising campaign and determine who the target market are. Analyse the key form of marketing communication used and the company’s Unique Selling Point…