1. How is Google’s mission statement related to its business strategy?
Google is an organization that provide information to the world in which it can be accessible easily and letting people make use of the information and to make the world’s information universally accessible and useful. Google is always takes risk, because they really want to expand their market size so that it can reach the world.
2. How does Google’s information systems strategy support its business strategy?
Google’s information systems strategy supports its business strategy. The implementing an innovation strategy in the firm for moderates the relationship between the market information system and organizational responsiveness. Innovation strategies value creative new ideas and promote risk taking to experiment with new ways or new approaches to various organizational activities.
The sense-making process, the firm with an innovative strategy may construct more novel or creative responses to the generated and shared information than the firm without an innovative strategy and firms without pursuing an innovative strategy, firms pursuing an innovative strategy are more willing to allocate resources to activities that respond to potential market opportunities and to test new ideas .
So, the relationship between the market information system and organizational responsiveness is stronger in firms pursuing an innovative strategy than in firms that are not pursuing an innovative strategy.
3. How does Google’s organizational strategy support its business strategy?
Google let data for a project that is going on and also let its systems to be accessible by all its employees through the help of company with Intranet. Intranet is an internal or private network of an organization based on Internet technology and accessed over the Internet.
Google is let this be accessible because, they feel they might be other employees that may have idea of the work or project going on in other department.
4. Which of Porter’s three generic strategies does Google appear to be using ?
There are three basic classifications strategy by Porter, which are cost Leadership , Differentiation and Focus, which target either a broad or a narrow market segment.
Porter’s Three Generic Strategies
Google is using Differentiation Generic Strategic , Google try to differentiate its search engine style different from other search engines and also how the ad style are been advertise is also different. The use of innovative processes for business is a unique business model.
Google mission which is “to organize the world’sinformation and make it universally accessible and useful” shows that Google targeted to broad market scope. Google also made its interface simple and easy touse compare to its rivals. Which most of it rivals have recently copied from Google.Google kept on investing on its employees so they can capture the big market or world.
5. Using D’Aveni’s Hypercompetitive Framework, analyze Google’s strategy and the type of market disruption it has created.
D’Aveni’s Hypercompetitive Framework
Google’s strategy and the type of market disruption it has created using a dynamic environment perspective. Google positions for speed and surprise by constantly innovating by setting limitations on how long it will take to make changes to its products and services. Through its new products and services Google gave, which are AdSense ( AdSense is a strategy for web advertesing which has gain money to web site owner without unpaid account) and GoogleApps, etc.
Its low cost marketing its shifts the rules of competition by finding new and better ways to serve its customers.Google as an organization never stopped seeking new knowledge through its innovative management strategic and also they ready at all time to invest in risky projects that have a high-return potential. Beside of that, Google facing with critical problem in security of information system and Google puts security in the infrastructure and focuses more on detective and corrective control.
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