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Google Essay Topics & Paper Examples

The Yahoo Case

Executive Summary Yahoo is a global internet services company with an established reputation and strong brand recognition, which operates the Yahoo interactive Internet portal. The company provides varied products/services and diversified content such as search engine, email service, media streaming, downloads and ecommerce. Originally established as a simple student research support hobby which major services included a free search engine and a free internet email service, yahoo will soon evolve into a global brand and then got an exponential success worldwide. The demands and opportunities that arouse from this planetary success lead to a profound transformation of the yahoo economic model in the mid 1990s, and the company will ultimately turn into an economic giant, professionally managed by qualified people…

Accounting Management Technique for Google

Google, Inc. has been one of the fastest growing and profitable companies in the world. Since its inception in 1998, it has revolutionized the way the world uses the Internet. Though Google has its hands in many different projects, the classification of industry under which Google falls is simply the Internet search process. Initially, Google strived to be the “perfect search engine” (About google, n.d.). Today, they have evolved to become that and more, with application developments that are user-friendly, their form of electronic mail, and their streamlined and sleek method of helping other businesses reach their target markets with simple advertisements. Google is renowned for their exemplary customer service and providing one of the top-sought-after workplaces in the world…

Employee Benefit and Google

Google, Inc. was ranked by Fortune magazine as the best place in the U.S. to work in 2009, and it has reached another zenith by becoming the most popular Web site. Google, Inc.’s goal of providing benefits and rewards is to “strip away everything that gets in our employees’ way” (Google, 2009). Google, Inc. provides a standard package of fringe benefits, but on top of that are first-class dining facilities, gyms, laundry rooms, massage rooms, haircuts, carwashes, dry cleaning, commuting buses – just about anything a hardworking employee might want. Schmitt states, “Let’s face it: programmers want to program, they don’t want to do their laundry. So we make it easy for them to do both” (Google, 2009). Google believes…

Nike and Google Case Study

What are the pros, cons and risks associated with the Nike’s core marketing strategy? Nike’s core marketing strategy is tag lined as “Pyramid of Influence”. This marketing strategy helps Nike gain competitive advantage over the competitors. Nike’s core marketing strategy is tag lined as “Pyramid of Influence” Nike heavily depends on the successful athletes for marketing and selling its products. Professional athletes such as Tiger wood, Michael Jordan, Lance Armstrong and many other influential athletes. Nike believes that by teaming up with the influential athletes they can enter into the mind of consumers. As there are many advantages of enlisting high profile athletes to sell products, there is also negative impact on this. In 1994 Nike teamed up with Brazil…

Google Inc

Pick the top 3 factors/actions/strategies that Google took advantage of that you believe were critical in Google becoming a platform leader in its business ecosystem, and explain why you picked those. 1-Constant innovation: Constant innovation is a core to Google’s business and success. In every stage of company’s operations and strategies innovation plays a significant role. From very tough interview and hiring process to the 20% time projects, the importance of innovation and engineering brilliance is obvious. This innovation allowed Google to become the market leader in many areas. Other players trust Google as a dependable company with very capable workforce that has a significant effect on the future of the internet. The constant development of core businesses (search and…

Google: Organization; Management

1. Compare and contrast each of the organizational structures from your reading. There are two organizational structures mentioned in text; Hierarchical Organizational Structure and Organic Organizational Structure with two possibilities of their structures being one of that of vertical or horizontal. The hierarchical organizational structure consists of a “set of formal task and formal relationships” (Daft, 2012). The military is an example of a form of hierarchical organizational structure. It is a structure that is clearly stated of “powers and authority and with a developed bureaucratic control system” (Wk3, Lec. pg. 2, 2012). This control system instills power and authority through rules, policies, programs and training manuals (Wk3, Lec. pg. 2, 2012). In comparison, a hierarchical organizational structure as with…

Google and Search

Mission Statement “Google’s mission is to organize the world‘s information and make it universally accessible and useful.” While other companies were busy cramming the most ads possible on their homepages or squeezing every last hour of productivity out of employees, Google created an enjoyable experience for every party involved in the company including users, employees, and investors. Google’s success has come as a direct result of keeping people happy. History of Google Google was founded by two Stanford University computer science graduate students, Larry Page and Sergey Brin. When the two met in 1995, they argued about every topic they discussed except for the best approach to solving one of computing’s biggest challenges: retrieving relevant information from a massive set…

Google App Engine

Google App Engine (often referred to as GAE or simply App Engine, and also used by the acronym GAE/J) is a platform as a service (PaaS) cloud computing platform for developing and hosting web applications in Google-managed data centers. It virtualizes applications across multiple servers,[1]. App Engine offers automatic scaling for web applications – as the number of requests increases for an application, App Engine automatically allocates more resources for the web application to handle the additional demand.[2] Google App Engine is free up to a certain level of consumed resources. Fees are charged for additional storage, bandwidth, or CPU cycles required by the application.[3] It was first released as a beta version in April 2008, and out of beta…

Google Globalization

Globalization has completely altered the way in which the world operates. The barriers that once hindered our ability to communicate and interact with people across the world have diminished. Globalization has become ingrained in all fields: business, government, economic, social. Google began in 1996 as a project by Larry Page and Sergey Brin. Larry and Sergey were both studying at Stanford University California. In their research project they came up with a plan to make a search engine that ranked websites according to the number of other websites that linked to that site (and ultimately came up with the Google we have today). Before Google, search engines had ranked sites simply by the number of times the search term searched…

Google announced

In June 2004, Google announced that it had taken a stake in Baidu. com, its leading Chinese counterpart. as a prelude to cooperation between the two competitor& The size of the minority holding and investment cost were undisclosed, Google is one of right companies that have, invested in the meet recent round of Baidu fund-raising, all interested in the fast- growing Chinese market sod in working with local partners. Baidu was established less than five veers ago and earned some 80 percent of its revenues in 2003 from selling search-specific links, with the balance from advertising and corporate services. Already one of the strongest players in the market, Baida claims over 48 percent of searches by around 100 million Chinese…

Google, Inc. and China

A big part of the “big if” is the Chinese Communist Party (CCP) and its one-party rule over that country. Nevertheless, the CCP intends to incorporate the Internet and digital networks into its strategic economic development plans and help it to become a significant element in the network society. Then-president Jiang Zemin is quoted in Foster and Goodman (2000: xii; cited in Hassan, 2004 p. 60) as saying that ‘Internet technology is going to change the international situation, military combat, production, culture and economic aspects of our daily lives significantly. He omitted to mention ‘politics’ in his list, of course, and the CCP struggles, vainly, to control what growing numbers of Mainland Chinese read, see and hear on the Internet….

Bing Vs. Google

Over the past couple of days, I have been using Google and Bing to search for the same various topics to see if there were any differences and ultimately define which was the best search engine for me. I found that when I was looking for information or researching, I preferred Google to Bing ultimately because of the layout and ease. For one of my tests, I searched the word “Penguins”. I found that I preferred the layout of Google because it was cleaner and helped me stay on task. When I was using Bing, I felt a little overwhelmed with all the information that I was given on the results page and I ended up being pretty distracted by…

Apple vs Microsoft vs Google

1.How does the Internet industry converge? What other industries are involved? It has initially been a governmental research tool. In 1994, the internet has been publicly accessed. Four years after the public initiation, more than 50million users were online and followed by 2 billion users in 2009. Internet is becoming as the melting point of media and entertainment, business and workforce collaboration service, telecommunication, knowledge, personalized service. 2.What were the main differences in the starting positions of Apple, Google and Microsoft in 2000? Apple – Digital Media Both hard and software played crucial roles, produces extraordinary designs and user-friendly products. Google – search and communication franchise for future expansion Microsoft – anchored itself in entertainment & building a presence with…

Google’s Monopoly

Google, the little [search] engine that could do whatever it desired, was birthed in 1998 to a world in search of greater knowledge at a faster rate. Google served just that purpose with its collection of hard drives loaded with a vast array of information running through cyberspace. Its mission “is to organize the world’s information and make it universally accessible and useful” (Google). As a global technology company, Google is primarily focused on its users and their experience as they seek greater knowledge of what they queried. Well Google took that vision and stretched it to extremes. The creators of Google thought that it was the simplest and most common sensible concept there was—faster is way more valuable than…

Google Searching

Searching for information on Google is like trying to find a needle in a haystack. Is that true? Google was founded by Larry Page and Sergey Brin in 1998. They got its name from the mathematical term googol (a number that has a one followed by a hundred zeros. The intention of Goggle was to help control the all the information on the web. That being said they have made searching for information pretty easy to navigate. All someone has to do is type in a word or phrase and the information is there instantly. It has convience over the conventional library of the 19th century. You are often on time restraints while using the library and only have limited…

Google in China

Google is the fastest growing Internet search engine company. Google’s mission is “to organize the world’s information and make it universally accessible and useful.”(International Business: Competing in the Global marketplace, pg 148-149) They have a mantra of “Don’t be Evil.” Google started this mantra to be the main message to show consumers they would not compromise the integrity of its search results. This case reviews the situation under which Google was required to censor its content and chose to launch its new search engine site. The case explains the role of the Chinese government and its regulations in the Internet market which had a negative effect on Google’s operations in China. In 2000, Google started a Chinese language service. This…

We Googled You

In the case study “We Googled You”, the hiring manager must take a pragmatic approach to the situation. The reality is that it is not difficult to uncover online information that could call a candidate into question. Fred needs to sit down with the HR professional, gaining agreement to bring Mimi back into the office to discuss the situation. This is a solid first step to understanding Mimi’s current position, and will give Fred the benefit of seeing how Mimi handles a difficult situation. If Mimi’s position hasn’t changed, then Fred must consider this in assessing her viability as a candidate for the position. If her views have changed and Fred feels she is a finalist candidate for the position,…

Google Core Values

Google’s mission has always been “To organise the world’s information and make it universally accessible and useful. ” Google has intended to be the good guys of the corporate world. It sees great as not being an endpoint but a start point for new things. By the means of innovation which is its lifeblood, it aims to improve upon in unexpected ways. For example, when it saw that search worked well for properly spelled works, it also made the search easier for typos by introducing the spell checker. It also thrives on the motto of making money without doing evil. It follows honesty and integrity in the things it does. It does not allow ads to be displayed on results…

Case of Yahoo!

Yahoo is a company that started back in 1994 as a website directory and evolved into a very well known brand over the years buying into all sorts of new technologies while remaining cast as a search engine making money off advertising. Symptoms of Problems There were many visible symptoms of the problems within Yahoo. First off, when the dot.com bust hit, Yahoo found itself in dire straits as far as financials are concerned. As time goes by, Yahoo is ever loosing market share to Google as a search engine. More and more people are googling things instead of resorting to Yahoo. Along with people using Yahoo less for searching, user are leaving Yahoo in favor of other sites such…

Case Study of Organisation Culture: Google

Google, one of the world’s wealthiest and fastest growing companies, is often presented as a model of a ‘progressive’ organisation. What lessons can other businesses learn? The white paper on work in 2020, released by the Australian Human Resources Institute (AHRI) last month, contained a summary of aspects of Google’s culture, and drew some conclusions about its implications for other organisations. Established in 1998, Google now employs more than 20,000 people, has been adding staff at the rate of around 6000 per year, and receives around 7000 unsolicited job applications per day. Core culture statements Google has three core culture statements: 1. People are the most important asset. 2. You can be serious without wearing a suit. 3. You can…

Consequences of Unethical Behavior

I had not heard of this until now, actually. Google paid their way out of CEO prosecution last year. Not only was their behavior unethical, and illegal, it was very socially irresponsible to the American people. Google was taking part in advertising narcotics and other prescription drugs for an illegal Canadian pharmacy on the American internet; making all of these drugs readily available to the American people. David Whitaker, a federal inmate and convicted con-artist became posed as an American government agent who went undercover to prove Google knew exactly what was going on. Google advertisement executives accepted the $200,000 worth of the government’s “set-up” money to begin advertising. Whitaker collected emails and recorded calls to prove that Google knew…

Managing Human Resources at Google

Google Inc. is an American multinational corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertising technologies. Founders Larry Page and Sergey Brin met at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual webpages. Larry and Sergey named the search engine they built “Google,” a play on the word “googol,” the mathematical term for a 1 followed by 100 zeros. Google Inc. was born in 1998, when Sun co-founder Andy Bechtolsheim wrote a check for $100,000 to that entity—which until then didn’t exist. Google has been estimated to run over one million servers in data centers around the world,…

Google

Fortune magazine named Google the best of the 100 best companies to work for, and there is a little doubt why? Among the benefits it offers are free shuttles equipped with WI-FI to pick up and drop off employees from san Francisco Bay area locations, unlimited sick days, annual all-expense- paid ski trips, free gourmet meals, five on-site free doctors, $ 2,000 bonuses for referring a new hire, free flu shots, a giant lap pool, on-site oil changes, on-site car washes, volleyball courts, TGIF parties, free on-site washers and dryers ( with free detergent), ping-pong and foosball tables, and free famous people lectures, for ,many people, it’s the gourmet meals and snacks that make Google stand out. For example, human…

Google Inc.

1.What were the key factors behind Google’s early success? 1.Better search algorithm (PageRank). 2.More indexed web pages (over one billion in the first year) 3.Fast, and user-friendly interface and search experience. 4.Effectively being able to monetize searches 2.Do you expect the search business to become more concentrated (i.e., dominated by fewer firms)? Is search a winner-take-all business? I do expect that the search business will become more concentrated. As Google is the leader in the search engine industry with a market share of 66.7%, it is a powerhouse that has made it extremely difficult to enter into the search engine industry. The search business has grown into a “winner-take-all business” because with the enormous amount of resources it has and…

Google in China

Google is the fastest growing Internet search engine company. Google’s mission is “to organize the world’s information and make it universally accessible and useful.”(International Business: Competing in the Global marketplace, pg 148-149) They have a mantra of “Don’t be Evil.” Google started this mantra to be the main message to show consumers they would not compromise the integrity of its search results. This case reviews the situation under which Google was required to censor its content and chose to launch its new search engine site. The case explains the role of the Chinese government and its regulations in the Internet market which had a negative effect on Google’s operations in China. In 2000, Google started a Chinese language service. This…

Google products

In 2011, 96% of Google’s revenue was derived from its advertising programs.[116] For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues.[117] Google has implemented various innovations in the online advertising market that helped make it one of the biggest brokers in the market. Using technology from the company DoubleClick, Google can determine user interests and target advertisements so they are relevant to their context and the user that is viewing them.[118][119] Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page.[120] Google advertisements can be placed on third-party websites…

Problem Solving and Google

Outstanding opportunities for employees. Google is open for very talented and inspired people, and give best opportunity to be promoted in professional sphere. Example, Oleg, starting his career as an engineer become a leader of developing tools department team after only 8 months period. This is I think very motivating staff. Looking at google HRM site, everything brought so understandable, and impressively clear, I feel that Google knows distinctively what they want from their personnel and how attract people with best abilities. There pretty much attractive links, where I found about working at google, employees tell about why they love working in company. And there are very excellent stories about life at google and all other important info. Company has…

Google

Google is one of the most desirable companies to work for on the planet. To find out how to get a job at Google, I spoke with William Poundstone, who is the author of Are You Smart Enough to Work at Google?. He is the author of twelve books, including How Would You Move Mount Fuji? and Fortune’s Formula, which was Amazon Editors’ pick for the #1 nonfiction book of the year in 2005. He has written for the New York Times, Harper’s, Harvard Business Review, and the Village Voice, among other publications. In this interview, he talks about the hardest question that they ask you, how to survive each of the five interviews, and much more. What is the…

Mobile Systems Paper

With so many web and mobile applications available today, it is difficult to find a particular one that impacts more individuals and businesses than others. Many applications perform one or two tasks well, but I believe Google Drive is one of those applications that anyone can find useful. Whether you’re a student or a business person, Google Drive can be of use in anyone’s life. Google Drive is unique because it has several different purposes and functions. The first function of Google Drive is its cloud storage. Google Drive itself gives its users 5GB of free space to upload documents, music, pictures, and videos to keep as a backup or to share with others. If needed, storage size can be…

Cloud Computing

ABSTRACT: This white paper is an introduction to the terms, characteristics, and services associated with internet-based computing, commonly referred to as cloud computing. Also introduced are the benefits and challenges associated with cloud computing, and for those seeking to use communications services in the cloud, briefly presented are different ways of determining the interfaces needed to use these communications services. Cloud computing is where software applications, processing power, data and potentially even artificial intelligence are accessed over the Internet. Many private individuals now regularly use an online email application such as Gmail, Yahoo! Mail or Hotmail. The location of physical resources and devices being accessed are typically not known to the end user. It also provides facilities for users to…