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Segmentation method used by L’Oreal

In “The Crisis, No. 1,” an article written by Thomas Paine in 1776, there are many literary tools. This Article speaks of how the colonists need to stand up and fight for themselves against Britain and gain their independence. Three forms of language that Paine uses in order to convince the colonists that this is necessary were pathos, diction, and logos. The most prevalent literary tool, also form of rhetoric in this document was Pathos as Paine uses a lot of emotion to connect with his target audience. “I call not upon a few, but upon all; not on this state or that state, but on every state,” shows how he uses pathos to arouse a feeling of patriotism or…

Tesco STakeholders

Organisation One – Tesco A stakeholder for Tesco may be someone that has the job of affecting their organisation either in a good way or a bad way. Below are listed main stakeholders in a business. -Workers A worker at Tesco is someone who has a clear interest in the business they are working in. They tend to rely on work for their income, bonuses, discounts and holiday pensions. This meaning they either like or do not have to like their job but they are still working because they need it to live by. Although they are helping Tesco by a significant amount they may take this as a chance of security for their futures. -Managers A manager’s role is…

Lawn Care Case

1) A) Currently Lawn Care focuses on quality and innovation. Their product is said to be the best available with the highest quality grass seed and fertilizer in the world. They are also a very well known company which is another competitive advantage. They specialize in providing the best and quickly delivering the product to the customer demanding the product. B) The company perceives the quality of their products, and their direct delivery to be the order winner for the company. They provide what is expected, in terms of high quality seed and fertilizer, making this also an order qualifier. Another company, such as their competitor may consider the installation they proved to be the order winner, in that it…

Universal rules of marketing

Describe any universal rules of marketing that might be applied to most products, markets, customers and situations. All marketing activities have one thing in common and that is to give customers a reason to buy the company’s product. One of the most important universal rules of marketing is that marketers need to find a way to break out of commodity status to meet customers’ needs better than competing firms. All organizations both for profit and non-profit require effective planning and a sound marketing strategy to do this effectively. The Internet has shifted the power to customers not marketers. The reason for that is, the customer has access to more information and is now able to do comparison shopping. Marketers often conduct…

Cost of the Good Life

Overall wellbeing, an extravagant lifestyle, and wealth all come to mind when I ponder the good life but what does the good life actually cost? At first glance, this seems like a loaded question that requires multiple dissertations in order to answer. I even contemplated whether or not the good life had a cost at all. Breaking the good life into separate topics relieves much of the stress when it comes to giving an answer. In terms of consumerism, the good life is damaging to the environment, places too much emphasis on money, and it dwindles the importance of non-market values. According to Annie Leonard’s “The Story of Stuff”, our current materials economy is a commodity chain in which goods…

Stick to the Core or Go For More Case Study

Advaark, a highly successful New York based ad company, struggles with the decision on whether or not to grow their company by adding a new service. Advaark’s founders, Ian Rafferty and George Caldwell, quarrel over the decision to expand. Rafferty believes that expanding is an excellent opportunity, while Caldwell believes that adding a new service means the company will lose track of their original goals. This analysis describes why Advaark should expand and explains how the company can address any problems that follow. Advaark has a couple of good decisions that they could make. The company has been highly successful in the past by sticking to the strategy they developed on day one. It would be possible for them to…

Weekly Video Analysis Report

1. Issue: Jack have a good plan for the implementation of the ASRS, but poor planning. To implement the system they are going to have to use IT and bandwidth personnel who are already involved in other projects and obviously have not been informed. 2. Issue: Customers are having to go through a long process in order to have direct communication with Customers Service Representatives. They are having to pick from a long list of choices and to long of a wait listening to recordings after recording, when they finally get to talk to a person, they are having to wait even more to get their questions answered and get information regarding the process, address and other issues with purchase…

Tesco’s and the Oxfam Marketing Strategies

In this assignment I am going to be looking at the roles of marketing in two contrasting organizations, Tesco’s and the Oxfam. Tesco is a multinational food chain based in the UK and is the second largest retailer in the world after Wal Mart. On the other hand Oxfam is an international charity consisting of seventeen organisations which work together with partners and local communities throughout 90 countries to try and help erase poverty, this is a non-profit company as at the end of the day it is providing a service. Marketing is finding ways to provide products or services to customers through advertising and promotion. Organizations set up a list of marketing objectives to which they hope to achieve…

Two different business organisations

Type of ownership John Lewis Partnership’s seven principles define how we run our business. They are as relevant today as they were when they were set out by our founder, John Spedan Lewis, in our constitution. Zebs is owned by one person which is called a sole trader as they run the business by themselves and don’t count on other people Purpose The Partnership’s ultimate purpose is the happiness of all its members, through their worthwhile and satisfying employment in a successful business because the Partnership is owned in trust for its members, they share the responsibilities of ownership as well as its rewards profit, knowledge and power. Also they want to expand on the market. Zebs purpose is being…

Case Study Classic Watch

1-2) After analyzing the structure of the Classic Watch Co, we have come to a conclusion, that the company is product oriented. The founder of the company Harry Brainch used to develop his product and then to find consumers. According to the case, he is quite a conservative person, who prefers old-fashioned business techniques. Twenty years ago, customers were less choosy and they were happy to have a product that is good value for money. In that case, Harry Brainch’s strategy fitted really well. However, times are changing and new market is much more complicated and severe. The competition is tough and product with simple design and good durability is not as attractive as it used to be in the…

Stakeholders of Tesco

Shareholders A shareholder is Any person, company or other institution that owns at least one share of a company’s stock. Shareholders are a company’s owners. The shareholders are known to be the most important stakeholders in Tesco as the have invested money and time into the growth of the business. The shareholders interest in Tesco is to see their share of profit increasing ( High dividend) and the value of the business increasing. Customers A customer is An individual or business that purchases the goods or services produced by a business. The customers want Tesco to produce high-quality products and goods and services which have good value for their money. The customers interest in Tesco is to see improvements that…

Describe how political, legal and social factors are impacting upon the business activities of the selected organisations and their stakeholders

Describe how political, legal and social factors are impacting upon the business activities of the selected organisations and their stakeholders. Tesco In all the business in the country like Britain, they have to have this in mind that there are changes that are taking place in the business environment and to the people who maybe the shareholders. These changes can be the political, legal, and the social factors with the business environment and the country. Political factors of Tesco as a retail and a large business in Britain. Political factors are the decisions that are made by the politicians who have got all the powers to run the country and control over people and their business. The political factors have…

MIS group assignment- Mydin

1.0 Introduction 1.1 Background of Mydin In the year 1918 marks the year Mydin was found by one Mr. Gulam Husen Jamal who was the father of Mr. Mydin. Mr. Gulam was managing his shop until ward world 11 which saw the end of Mr. Gulam’s shop in Penang which was burnt down by fire incidents and left them with nothing. In 1957 Mydin out of a strong determination and his ability to persist in life pushed forward and with the help of his immediate son in the year 1979 and 1989 respectively continue the trade his father started and his first shop selling toys and general merchandise with his own sweat he continued the trade of wholesaling, the business…

Comparison and Contrast of “The Most Dangerous Game” and “The Child by Tiger”

Thesis: In these two stories we observe some of man’s darker nature. We observe two seemingly normal people with dark sides to each of them and will explain how each one is similar and also very different from one another. I. The protagonist, General Zaroff is the main focus of the essay, because of his darker nature and his motivations. A. At first, General Zaroff comes off as welcoming and kind in nature for taking Rainsford in. He gives Rainsford food, clothing and shelter after being lost at sea. B. The man explains to Rainsford that he has been a hunter his whole life and is good at what he does, but he has grown bored of hunting animals. C….

Jyske Bank

The main achievement of Jyske Bank was their ability to improve quality service and to deliver a service matching perfectly customers’ expectations. The gap model of service quality, developed by V.A Zeithmal, A. Parasuraman and L.L Berry, in Delivering Quality Service: Balancing Customer Perceptions and Expectations, will help us to understand how Jyske Bank managed to close the gap between customers’ expectations and perceptions (the customer gap). Briefly, the gap model states that an organization will improve its quality service and its services marketing (closing the customer gap) by closing the four provider gaps, which are: 1) Not knowing what customer expect 2) Not selecting the right service quality designs and standards 3) Not delivering to service designs and standards…

Promote Professional Development

1.1It is very important to always continue learning and training as this will always give good practice,this can be done through training courses, when starting with the company we all undertake mandatory training and this will be followed up by refreshing each course yearly or as and when needed, staffs in their supervision will be asked if they would like to take up and advanced courses and also we would also discuss about what training needs to be refreshed. Staffs also need to have a good understanding as to why they are taking the training course and how it will benefit them. 1.2When doing any type off training we will always come up against barriers this could be anything from…

The influence that stakeholders exert on Tesco

Evaluate the influence different stakeholders exert in one organisation I am going to evaluate the influence that stakeholders exert on Tesco. I will be evaluating the following stakeholders: customers, employees, shareholders and suppliers. The first stakeholder I am going to evaluate is customers which are external stakeholders. Customers contribute to profit levels and turnover through buying products and services. People are stakeholders in a company for financial reasons, customers do not want to have to spend an excessive amount of money to purchase a product, so if the product is cheaper in one store, such as Tesco, than in another store then customers will buy the cheaper one which then attracts more customers. An organization survives through customer loyalty i.e….

Precepts of Ptah

Traditionally, Ptah is the creator and god of Memphis, the capital of Ancient Egypt. Historically, the mythological figure is much more. *** One of the most important gods of ancient Egypt was Ptah of Memphis, a creator god and a director of human destinies. Mrs. Holmberg’s study is essentially a reference book based on ancient textual sources and is primarily directed toward the Egyptologist. In the last chapter Mrs. Holmberg wrestles with the “origin of the belief in Ptah” and exposes the current Egyptological perplexity about the origins of the worship of their historical gods. One leading theory is the notion that the Egyptians from the beginning recognized a “supreme being” under various names in different places. This being was…

Deliver, monitor and evaluate customer service to internal customers

LEVEL 3 DIPLOMA IN BUSINESS & ADMINISTRATION Unit 328 – Deliver, monitor and evaluate customer service to internal customers – Knowledge Questions 1. Understand the meaning of internal customer 1.1Describe what is meant by internal customer Internal customers are people within your own organisation such as employers or colleagues who you provide a service for, e.g. 2. Know the types of products and services relevant to internal customers 2.1 Describe the products and services offered by own organisation to internal customers 3. Understand how to deliver customer service that meets or exceeds internal customer expectations 3.1 Explain the purpose and value of identifying internal customer needs and expectations 3.2 Explain why customer service must meet or exceed internal customer expectations…

Factors

CRITICAL SUCCESS FACTORS| WEIGHT| MERCURY DRUG STORE| THE GENERICS PHARMACY| ROSE PHARMACY| GENERIKA DRUGSTORE| | | Ranking| Weighted Score| Ranking| Weighted Score| Ranking| Weighted Score| Ranking| Weighted Score| Price| .40| 1| .40| 1| .40| 2| .80| 1| .40| Accessibility/Location| .15| 2| .30| 2| .30| 3| .45| 1| .15| Good quality drugs, goods and products| .30| 1| .30| 2| .60| 1| .30| 2| .60| Availability of Medicines| .20| 2| .40| 3| .60| 3| .60| 3| .60| Speed of service| .10| 3| .30| 2| .20| 4| .40| 2| .20| TOTAL| 1.0| 1.7| 2.1| 2.55| 1.95| COMPETITIVE PROFILE MATRIX: MERCURY DRUG STORE The table above shows the Competitive Profile Matrix of Mercury Drug Store including the Critical Success Factors of it enumerate as…

Lets Make

Case Questions for Discussion 1. Define Lawn Care’s current strategic mission, strategy, competitive priorities, value chain, and how it wins customers. What are the order qualifiers and winners? Draw the major stages in its value chain without an application service. The Lawn Care Company defines its business strategy as the “highest quality grass seed and fertilizer in the world” while the competitor defines their business strategy as “beautiful lawns with no hassles.” Therefore, the Lawn Care Co. focuses on competitive priorities such as high product quality, delivery to retail store or golf course loading dock, and price. Product quality is the #1 competitive priority for the Lawn Care Co with price/cost #5. The competitor focuses on (1) high product quality,…