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Gold’s Gym Essay Topics & Paper Examples

Customer benefit package (CBP) diagram for Gold’s Gym

Gold’s Gym International, Inc. is an American chain of international co-ed fitness centers (commonly referred to as “gyms”). Each gym features with a wide array of exercise equipment, group exercise classes and personal trainers to assist clients. So the primary services of the Gyms is to provide a wonderful and professional environement for people who want to do bodybuilding and physical education. It is considered a landmark in the bodybuilding subculture. Gold’s Gym locations are equipped with cardiovascular and strength training equipment and offer group exercise classes such as group cycling, pilates, Latin dance, yoga and stretching through the company GGX (Gold’s Group Exercise) program. Many gyms also offer basketball, swimming pools and boxing studios so these are Gold’gyms’s peripheral…