In this assignment we compare the lives of two men that created inventions that changed the world we live in. Throughout their careers and success’ they had hurdles to jump and become innovative thinkers to create futures in their challenging industry. Great men and thinkers can move mountains and open paths to new industries.
Giving Credit Where Credit Is Due
As entrepreneurs in a growing world of technology and change Andy Grove and Michael Dell pioneered the industry. They were innovators, visionaries and industry leaders in their fields. Andy Grove envisioned change to create faster and more productive ways to utilize the way we process information. As an immigrant he passed through the walls of terror in his home country of Hungry which was facing many issues of destruction that the Nazi’s enforced. He fled to the United States in the 1960’s to create a better life and future for himself. Andy established a small company that he called Intel which created an immense new future for the computer technology.
His contributions awarded him the esteem acknowledgement as Time Magazine’s person of the year. He pursued his dreams as all inventors to create products and progress in the ever-changing need for new technology. Andy Grove created the chip and the microprocessor that allowed information to be processed much faster and smaller in size. Mr. Dell also an inventor at an early age set up a laboratory in his dorm room while attending college to create his personal computer.
His success with the personal computer caught on quick because he used a direct theory to include his customer in the structure of his product. Michael Dell believed that understanding his customer’s needs and issues would enable Dell to create good competitive products. He believed that cutting the middlemen out of the sales market would allow him that advantage. With that direct approach Dell was able to endure many obstacles as well as the recession that created market crashes in the early 2000’s. (Krames, Jeffrey A. What the Best CEOs Know: 7 Exceptional Leaders and Their Lessons for Transforming Any Business)
Both Andy Grove and Michael Dell endured much criticism from competitors because of their business approach and products and business logic. Mr. Grove instilled paranoia in his corporate CEOs so that they could become fearful of being caught off guard. Mr. Dell used his customers to create standards that would give him the leading edge over his competitors. Both were accused of manipulating the industry and deceiving the product consumers. Intel was accused of creating an inferior product that put fear into the consumer to believe the chips that were being used would create disastrous failures to the products who endorsed his chip. Dell had a simple approach to create sales and marketing by lowering the cost of his product by cutting out the middlemen which made him more competitive and viable to sustain the economic downfalls. His competitors accused him of lowering his cost so as to drive the market sales away from the non profitable companies.
Both Mr. Grove and Mr. Dell used simple methods to approach the needs and creativity of the growing markets. Andy Grove made sure that being too comfortable with the products that his company offered just wasn’t going to be enough. He looked ahead to keep creating new products that would soon be replaced by a growing need for better technology. Mr. Dell never doubted his approach to keep his overhead down and modeled his success on a customer based product. He believed creating his product for the customers rather than just offering his product without realizing their valuable input. Their similarities are based on what the customer and technology needs to sustain a profitable and sustainable future. They share innovative ideas in product development and customer based satisfaction.
They differed by the way each approached the markets, Intel needed to create a superior product sooner and more often to keep up with changing technologies. Dell used the customer to create products based on the user need. Each approached their core values of business and what works for them to create value and sustainability. Dell had the market share by using the internet to generate sales through machine to machine based sales and conserved his manpower to keep the cost of his product low. Intel spent many hours of research and product development to create new and innovative ground breaking products that led the industry standards.
Mr. Grove believed that being complacent would drive him out of the industry and eventually close the doors. He encouraged his CEOs to listen to his sales team to find out the needs of the customers Andy Grove referred to those individuals as “Cassandra’s” that would pass on valuable customer feedback. His pushes to create paranoia made Intel strong and create rather than become comfortable because Grove feared that waiting for the market to fail made Intel week. Mr. Dell believed that his customers gave him the strength to survive and customize his business to their needs.
Dell never overstocked and always built their product to order. Dell realized that over burdening their inventory would devastate their ability to keep costs down. Dell learned from their mistakes like the Olympic brand which compromised the need of customers and their ability to utilize technology threatened the Dell line of products. Dell made efforts to speak to the public and hear what they had to say and put that information into their products. (Krames, Jeffrey A. What the Best CEOs Know: 7 Exceptional Leaders and Their Lessons for Transforming Any Business)
Both of these pioneers created a wealth of knowledge and bridged the technology industry to what is today. Innovation is the foundation of the industry and creating new and exciting products that can be user friendly and affordable make profits. Both of these two companies are very profitable and determined to create intelligent and appealing industries. The changing markets constantly demand new and better technologies that will enable us to accelerate computer speeds and retain more memory without absorbing higher prices and engineering.
American Psychological Association. 2010). Publication manual of the
American Psychological Association (6th ed.). Washington, DC: Author. (Krames, Jeffrey A. What the Best CEOs Know: 7 Exceptional Leaders and Their Lessons for Transforming Any Business)