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Girl Scout cookie Essay Topics & Paper Examples

Case Assignment: Girl Scout Cookies

What’s Your Favorite Cookie? The term marketing mix refers to a unique blend of product, place, promotion, and pricing strategies (known as the four Ps) designed to produce mutually satisfying exchanges with a target market. (CITE) Girl Scouts use this strategy to help them make a profit selling their famous Girl Scout Cookies. The first P, product, for the Girl Scouts are their cookies. Girl Scouts has been asking certain troops to reduce their line-ups to only the six top-selling cookies, Thin Mints, Do-si-dos, Trefoils, Samoas, Lemon Chalet Crèmes, and Tagalongs. These top-selling cookies make up for about 77 percent of Girl Scout sales. (CITE) The second P, place, is where the product is to be distributed. Girl Scouts are…