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Giant hypermarket Essay

The Giant store was a simple grocery store grocery store in one of the suburbs of Kuala Lumpur. It was founded by the Teng family in year 1944. Giant Hypermarket is owned by Giant Capital Holdings (GCH) and it is one of the largest hypermarkets in Malaysia. It’s headquarter is located at Shah Alam, Selagor. Meanwhile Sabah-Sarawak-Brunei Regional headquarter is located in Kolombong Outlet, Kota Kinabalu. The first Giant Hypermarket store was opened in Shah Alam, Selangor in 1999. The company had grown to operate a total of 86 hypermarkets in Malaysia with its outlet size ranging from the 350,000 square feet (33,000 m2) hypermarket in Shah Alam to the 11,000 square feet (1,000 m2) supermarket in Bangsar, Kuala Lumpur in 2006. Apart from this, the chain also includes 6 stores in Singapore and 17 hypermarkets in Indonesia. Giant hypermarkets offer a wide range of local merchandise, such as fresh local fruits, vegetables, and seafood within a wet market environment. The key people to the success of Giant Hypermarket are the owner itself who is Teng Family themselves, and Dato’ John Coyle which is the CEO of this company

PRODUCTS OF GIANT

Giant brand offers its consumers with consistent quality and the best value product for money on the shelf. Their most products are obtained and developed locally in view of Malaysia’s abundance in terms of raw material and also manufacturing facilities. Giant brand features distinctive yellow and green packaging which will be instantly recognizable and also dependable. All of their products are backed by quality guarantee and the prizes are competitively in the category. All Giant Brand products are available in all Giant hypermarkets and supermarkets

In Malaysia, Giant is synonymous with everyday low prices, big variety and great value and recognised for offering the most vibrant, comfortable and complete shopping environment Giant, which turned 65 in 2009, pioneered the concept of modern supermarket shopping – buying everyday groceries, fresh produce and fresh foods under one roof and in a hygienic environment. As the pioneer, Giant sets the pace and standards for the industry with innovative
marketing, store design and product pricing and variety. The list of accolades for the Giant brand is growing. Inter brand ranked Giant as Malaysia’s 11th Most Valuable Brand in 2007, and in 2008, the 12th Most Valuable Brand. Giant was awarded the Top Retailer in Malaysia and Best of the Best in Asia Pacific Retailers’ Award for 2 consecutive years in 2007 and 2008. Other awards won in 2008 include:- •The Best Brands in Consumer (Hypermarkets), The Brand Laureate Award 2007/2008 for Corporate Branding. •Excellence Service Quality Award in the 7th Asia Pacific International Entrepreneur Excellence Award


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