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General Motors Essay Topics & Paper Examples

Post Merger Period of Fiat and Chrysler

First of all, they wanted to further solidify their brand presence. Fiat has been successful in the European market but lacks visibility in North America; while Chrysler does not carry a strong dealer network in the European markets. What’s worse, historically, Chrysler was referred to the “Number Three” auto manufacturer and even today, it still remains as the “Number Three” after GM and Ford. This impression links to poor brand visibility and low customer royalty. In order to change the status quo, Chrysler focused more on brands differentiation. It planned to reposition itself as an upper scale brand. In 2011, Chrysler unveiled their new “Imported From Detroit” campaign. It defined itself as the “import-fighter” and focused on quality, technology, fuel…

Should Obama Bail Out the Auto Industry?

By November 2008, Chrysler’s sales had shrunk 25%. GM posted losses of $18 billion, and Ford lost $11.5 billion. Despite Ford’s elimination of 1/3 of its workforce, GM’s elimination of 30,000 jobs, and Chrysler’s cutting of 13,000 employees, the Big Three were on the brink of bankruptcy. All three testified before both houses of congress asking for loans to avoid default. The Big Three stated their demise would trigger 3 million layoffs within a year, plunging the economy further into recession. The purpose of the loans was to provide operating cash for GM and Chrysler, and to keep making auto loans available for car buyers. Ford Credit planned to use funds from the Term Asset-Backed Securities Loan Facility (TALF), a…

BMW Mini brand comes to India

Bavarian Motor Works (BMW) group, recently introduced its iconic Mini brand in India with four models, price ranging between Rs 24.9 lakh to Rs 31.99 lakh.[1] BMW had contemplated launching the Mini brand in India back in 2009 too, but the move was shelved on account of weak market conditions, particularly due to global economic meltdown. The launch of the compact car BMW mini has been on the line of similar introductions in Indian automobile market by auto majors like Fiat and Volkswagen. Back in 2008, Fiat launched Fiat 500 Cinquecento model in India. It was priced at around Rs 14.82 lakh.[2] The car sold only 60 units and was subsequently re-launched in 2010. The sales number of Fiat 500…

Internal Analysis

GM has marketed the Chevy Volt as not a green car, but focused mostly on the technological aspects of it with a bit on the electric aspect. There is not a very large market for electric cars, especially for when selling to the average car consumer, so they had to essentially sell the idea that people want an electric car, and then sell them on the Volt. It was billed as the newest, most technologically advanced car in the market that has less of an impact on the environment without having to drastically change your way of life. GM was hoping for sales of 45,000 to 60,000 for the Volt in 2012, and while it was at 16,000 sales though…

General Motors

General Motors Corp., commonly known as GM, is an iconic American corporation. It was the world’s largest automobile manufacturer from 1931 to 2008. GM was a winner in the automobile market until 2005, when it reported a net loss of more than $10 billion and continued to post annual losses since that time. During 2005 to 2007, the stock price slight increased until it disclosed its huge deferred tax assets. Since then GM’s stock price continued dropping and reached at a low of $1.45 per share on March 6, 2009. On March 4,2009, Deloitte & Touche issued an unqualified opinion with a going-on concern paragraph on GM’s 2008 financial statements. GM received $13.4 billion in government loans in December 2008…

In Your Own Words

In a researched proposal, it addresses a particular project academic or scientific research. A research proposal contains extensive literature reviews and must offer convincing support of need for the research being proposed. Thus, this why a proposal is written, it is a scheme from a sellers to a prospective customer. Overall the main purpose is to fulfill the requirements of a client, which I will explain how General Motors will address throughout this proposal. Overview Section In my proposal the researched goals are to understand what makes General Motors successful. We will do this by making a stronger commitment to our customers (We hear you loud and clear), our employees, and partners. I will address the steps we will take…

The Way of Ford Motor Company

* Introduction * Although to be the only one remaining member which have escaped bankruptcy of the Big Three among the automobile industry by June 2009, Ford suffers $14.7 million loss of revenue and elimination of stockholders’ equity due to the record-breaking fall in demand for 2008,US. However, to understand Ford’s position today requires understanding the American automotive industry. * General Industry analysis * From 1900-2008, US motor vehicle production has a rapid increase to9, 000,000 from 1900 to 1967, after not, there is a graduate decrease to 3,000,000 until 2008. At the mean time, the median age of passenger car in US was Spiral upwards. Combine the two phenomenon, we can get that the automobile industry market is quite…

Toyota’s Accelerator and Public Relations Crisis

One of the world’s top automakers, Toyota was once one of the leaders in automobile and business improvement and manufacturing. However, in 2009 the top builder of reliable and high quality cars went through one of the largest recalls in the history of the United States. Consumers had considered Toyota one of the top in the race for automobile and automobile selling among car manufacturers. They have always had a reputation as being a leader of quality and efficiency in terms of their production and manufacturing standards. Since the recall Toyota has taken a tremendous blow to its reputation and its loyal customer basis. Consumers are questioning whether Toyota was hiding the truth from the public regarding their well know…

Porter’s “Diamond” Framework

“A nation’s competitiveness depends on the capacity of its industry to innovate and upgrade”. Discuss using Porter’s “diamond” framework. Increasingly, corporate strategies have to be seen in a global context. Even if an organization does not plan to import or to export directly, management has to look at an international business environment, in which actions of competitors, buyers, sellers, new entrants of providers of substitutes may influence the domestic market. Information technology is reinforcing this trend. Michael Porter introduced a model that allows analyzing why some nations are more competitive than others are, and why some industries within nations are more competitive than others are, in his book The Competitive Advantage of Nations. This model of determining factors of national…

Evolution of Porter’s Five Forces Model

Five forces is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979. Michael Porter is a professor at Harvard Business School andis a leading authority on competitive strategy and international competitiveness.Michael Porter was born in Ann Arbor, Michigan. Five forces uses concepts developing, Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the industry profitability. An “unattractive” industry is one where the combination of forces acts to drive down overall profitability. A very unattractive industry would be one approaching “pure competition”. Introduction Five Forces Model by Michael Porter Five Forces model of…

Risk Management Within General Motors Company

This research looks at the General Motors Company and what led to company failure and filing of bankruptcy in 2009. The American automotive industry was poorly managed for years and was almost eliminated when the economy crashed in 2008. Without the help of the U. S. government, General Motors and Chrysler would not have been able to survive. How did GM, as the number one auto manufacturer and seller, go from being at the top to almost ceasing to exist? This kind of financial mess usually takes years of poor decisions and does not happen to a large company overnight. To come to my conclusion I analyzed four books written by people with inside knowledge of the company, as well…

General Motors

1. The history, development, and growth of the company over time (e. g. , critical incidents) General Motors (GM) was founded in 1908. William C. Durant brought together 25 independent car companies to form one large corporation. Each company held its own identity as GM operated as central administration office for the 25 divisions. Due to high cost in manufacturing of automobiles, GM was only able to target wealthy customers who could afford cars. Then Henry Ford, owner and founder of Ford Motor Company, revolutionizes the production process of manufacturing cars and takes the lead in the industry. With this new process, Ford becomes GM’s largest competitor, rapidly growing their market share by mass produce affordable cars, the Model T….

Peugeot Case

* Introduction Through this final assignment I will explain how the French company Peugeot, can introduce it hybrid car the 5008 hybrid HDI. I choose an hybrid car for different reasons. The first one is that I think that hybrid cars are going to know a better future than electric cars. In effect, this is a huge change for people in general and they are not used to that way of driving and consuming. Offering an electric car is too radical and making hybrid cars, combining fuel and electricity is a good way to make a transition. This is why I choose to makes it on hybrid car. Secondly, I choose the 5008 hybrid HDI because is one of the…

Daimler Swot Analysis

Daimler AG (Daimler or “the company”) is engaged in the development and manufacturing of various automotive products, mainly passenger cars, trucks, vans, and buses. The company also provides financial and other services relating to its automotive businesses. Daimler primarily operates in North America and Western Europe. It is headquartered in Stuttgart, Germany and employed 271,370 people as on December 31, 2011. The company recorded revenues of E106,540 million ($148,346.3 million) in the financial year ended December 2011 (FY2011), an increase of 9% over FY2010. The operating profit of the company was E8,755 million ($12,190.5 million) in FY2011, an increase of 20.4% over FY2010. The net profit was E5,667 million ($7,890.7 million) in FY2011, an increase of 26% over FY2010. KEY FACTS…

Background to HRM at General Motors Corporation

General Motors Corporation (NYE: GM) is the leading American automaker in the world with its operations spanning in 157 countries. The car manufacturer was established in 1908 in Michigan and today it is headquartered in Detroit, the United States of America. Besides the domestic industry of the United States of America, General Motors manufactures cars and trucks in other 30 countries around the world. Among its brand products are Cadillac, Buick, Chevrolet, GMC, GM Daewoo, Hummer, Holden, Opel, Saab, Pontiac, Vauxhall, and Saturn. Besides these brands that are owned by the automaker, GMC also operates joint ventures in China and Japan. That is, Shanghai GM and SAIC-GM-Wuling Automobile respectively. From its Website, General Motors Corporation is among the leading American…

General motors, accounting theory and receivership

Accounting theory is a wide ranging and comprehensive analysis and practice of management accounting and modern financial accounting. This function is accomplished through provision of a theoretical framework that assists in appreciating and understanding the purpose of various accounting practices. Business wise, the theory provides its linkage with modern accounting processes and the impacts of the procedures on business performance or operations. The theory is preferred because it goes beyond the theory, idea and thought analysis to incorporate holistic views of the influence of cultural and historical regulations and impacts on real world business environment (Madsen, 1999, p. 12). Receivership is a scenario under which gives an order to place a property under receivers control so that preservations for affected…

The Gm Bailout

1. Introduction The moon is an orbital albino, and it gets tons of sunlight, so I propose Operation Sunscreen, where astronauts coat the surface of the moon with a protective layer of sunscreen. If you care about albinos and the environment, you’ll see this is a good idea. And hey, it’s a better use of taxpayer funds than bailing out private banks.
 ― Jarod Kintz Bailing out people who made ill-advised mortgages makes no more sense that bailing out people who lost their life savings in Las Vegas casinos.” ― Thomas Sowell Those two, rather cynical, quotes on bail outs reflect how most American economists think of those. It’s not a bail out from prison they mean, it is the…

Create Jobs, Don’t Protect Them

The fact that some jobs that have flourished in the States in the past are now gone is the harsh reality that Americans have to face and accept. Thus, the article “Create Jobs, Don’t Protect Them” argues that protecting the ones that are left is not the way to go, but rather, creating new ones would be best. Offshoring jobs is the problem; the once mighty General Motors (GM) now off-shores jobs. The first industry that off-shored jobs was manufacturing, followed by service industries like call centers. Today, even jobs that require higher training are being sent abroad. Ross Perot predicted this would happen in his 1992 presidential campaign. With the increasing unemployment rate, politicians are now pushing for legislation…

General Motors Case Study

Introduction At the turn of the 20th century there were fewer than 8,000 automobiles in America, many of them powered by steam or electricity, others had gasoline engines. An unexpected turnout at the first New York Auto Show in 1900, showed the magnitude of the public’s fascination with the automobile. Over the next few years, hundreds of fledgling companies would try to meet the demands of a growing market. General Motors was founded by William “Billy” Durant on September 16, 1908. Durant had become a leading manufacturer of horse-drawn vehicles in Flint, MI before making his foray into the automobile industry. At its inception GM held only the Buick Motor Company, but in a matter of years would acquire more…

Influence on the General Motors Corporation

This report analyzes the primary internal and external influence on the General Motors Corporation and the influence of changing political environment on policy making and response of the corporation. Then the report discusses the changing political environment in and its influence. The influences of political environment on policies and decision making to the corporation are analyzed. The corporation response to the political environment changing is critically evaluated. At last, some improvement suggestion for the corporation in the response of the changing political environment is demonstrated. IntroductionGeneral Motors Corporation is the largest automobile manufactures in the world. The corporation, which is located in Detroit, employs more than 260 millions people and sells cars and trucks in about 35 countries. The corporation…

Ford Motor Company

Ford Motor Company is the third largest automobile manufacturer in the world based on automobiles sold. Ford manufactures and distributes automobiles in 200 markets across six continents (Datamonitor 4). Ford’s brands include Ford, Jaguar, Lincoln, Mercury, Volvo, Land Rover, Aston Martin, and Mazda. Ford’s key products include passenger cars, trucks, busses and vans, sport utility vehicles, vehicle accessories, after-sales vehicle parts and products and extended repair service products. According to Fortune Magazine in 2007 Ford was the seventh ranked American-based company listed on the fortune 500 list, which was based on Ford’s global revenues in 2006 of 160.1 billion. The company’s success comes from its ability to focus on customer satisfaction and loyalty, anticipating and meeting changing customer needs, and…

The Global Car Industry

The car industry environment is very complex due to the large number of product markets, buyers, suppliers and customers, which spread across the globe. As such, it has often been described as “the industry of all industries”. There are various forces that influence this environment. Hence, this report analyzes some of the political, economic, socio-cultural and technological trends, key to understanding their impact on the industry, with particular reference to the Western European market. First, the macro environment is analysed to point out some of the major impacts in the entire industry, revealing political and technological forces to be the driving forces of the industry. This is then followed by a competitive analysis of segments in the industry divided on…

Market segmentation for Passenger Motor Vehicles

Passenger Motor Vehicles can be segmented in various ways according to five major segmentation variables including geographical, demographical, psychological, benefit and behaviourial. The traditional way of segment the car industry is shown below: Mini (e.g. Nissan Micra, Seat Marbella) Small (e.g. Fiat Uno, Opel Corsa, VW Polo, Rover Metro) Medium (e.g. Fiat Tipo, VW Golf, Rover 200) Large (e.g. BMW 3 series, VW Passat, Honda Accord, Rover 400) Executive (e.g. BMW 5 series, Opel Omega, Audi 100, Rover 800) Luxury (e.g. BMW 7 series, Mercedes-Benz S Class, Jaguar) Multi purpose/sports (e.g. Land Rover, Porsche) (Figure 1 source: www.europa.eu.int/) All those segments are companied with other factors include price, image and the amount of extra accessories. These market segments have different…

Chevy vs. Ford

We have all heard the argument concerning vehicles and their brands, whether you are a Chevy, Ford, or even Dodge fan it really doesn’t matter. We all seem to stick to one side and if nothing else is ever said about either company, they both have very loyal customers and very similar beginnings. Not to mention that if it were not for the difference maybe more people would be willing to admit just how alike these two brands really are. Louis-Joseph Chevrolet was born Christmas Day in 1878, in a small village in Switzerland. During his childhood he spent his time in the villages of Bonfol and Beurnevésin, which were close to the French border. Around 1887, Louis learned to…

The best Laid Plans-Chrysler Hits the wall

In this case study it is shown that the German automobile company Daimler-Benz acquired an US automobile company named Chrysler. Though both were the car manufacturing company the Daimler-Benz was the producer of luxurious cars and the Chrysler was a mass-market manufacturer. So it took years to redesign Chrysler cars so that they could use Daimler parts and benefits from Daimler engineering. Moreover the acquiring company Daimler-Benz overestimated the value and competitiveness of Chrysler. After merger the German company Daimler-Benz found that. Chrysler’s factories were in the worse condition than they had though. The product quality of Chrysler was very poor. So the decision of merger was proved wrong because of those reasons. The company also made very optimistic forecast about…

Planning for the Chevy Volt

1. What does the Chevy Volt case tell you about the nature of strategic decision-making at a large complex organization like GM? The Chevy Volt case indicates that strategic decision making at a large company like General Motors often does not take time to consider all the angles or facts that may influence the decision. In a large corporation, many different sets of information are held by different departments. Perhaps some information from the engineering department may suggest that the Volt is not a wise investment, as the previous fuel cell model, which is also an alternative energy vehicle, was not a success. However, all the facts surrounding the failure of the EV1 may not be available to those making…

Chrysler-Fiat Strategic Alliance Case Study

A strategic alliance links two or more companies operations by combining manufacturing resources and knowledge. These tie-ups combine R&D, product development, distribution networks, and other areas in knowledge allocation. With that said, Chrysler was ordered by the U.S. government to form an alliance and file for Chapter 11 bankruptcy in-order to acquire government bailout. So, in early 2009, Fiat turned out to be the key contender for Chrysler and in April 2009, Chrysler and Fiat announced their strategic alliance and agreed on a new ownership structure. In May 2009, Chrysler filed for Chapter 11 bankruptcy in a New York court and started the process of a company-wide restructuring. Chrysler and Fiat, as well as the Obama Administration, announced that the…

Porter’s 5-Force Analysis of Toyota

Threat of New Entrants – Low Entering a car manufacturing market is very costly and risky. The initial capital investment is extremely high, while the competition between the companies is very intense and dominated by the well established companies. The well-known brand, unshakable market presence in various segments, and large size gives Toyota a competitive advantage over new entrants in the auto manufacturing industry. Threat of Substitutes – Medium As the industry trends indicate, the customers still have a solid reliance on the used car market. Considering the fact that economy has not fully recovered, a significant part of the car demand is taken by the used car industry. With the ability to cut costs more efficiently than its competitors,…

Dennis Gioia “The Ford Pinto Fire”

In 1968, Ford Motor Company made plans for a car that would be inexpensive, small, and appeal to all car buyers. The planned project was to meet the 2000/2000 rule, meaning that the Pinto could weigh no more than 2,000 pounds, and cost no more than $2,000. This rule was instituted because of the extreme competition from foreign car makers such as Toyota and all of the automotive companies at the time. However, the 2000/2000 rule left designers with limited ability to design a car the way it should be designed. The Pinto was brought into production faster than any other car had ever been produced; twenty five months from the inception of the idea of the Pinto to production…

Hybrid electric vehicle

What microenvironmental factors affected both the first generation and second generation models of the Toyota Prius? How well has Toyota dealt with these factors? When the Prius was introduced in the US, it was quite shocking that it became such a big hit. The US auto market had been dominated by SUV’s for quite some time, and it seemed that a car that was small, slow and lacked power wouldn’t be attractive to American consumers. The advanced technology was very attractive to the “early adopters” and the consumers were willing to pay over the asking price to get a Prius. When gas prices soared so did the demand for the Prius. Toyota has dealt with these factors well. Successfully introducing…