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General Motors Essay Topics & Paper Examples

In the Driver’s Seat

One ford….one team….one plan..one goal.tens of thousands of ford employees carry around these words with them on laminated wallet-sized cards.m why? These words reflect the vision CEO Alan Mulally has for the future of ford Motor Company. And pursuing that vision has implications for how the company will be structured. Mulally joined Ford Motor in September 2006 from Boeing,where her had led a successful turnaround effort. And ford,facing serious challenges ,needed someone like him.between the fierce competition in the global car industry and the realities of its manufacturing and product development deficiencies, the company’s financial condition was worsening .family member Bill ford “handpicked his successir as CEO,gambling that Alan mulally’s team-building skills and industrial savvy would inspire and embolden employess…

Market entries to China for Holden

Executive summary With more and more countries taking part in the international trade, the world’s market is expanding in a rapid pace. How to make use of the enlarging market and remain competitive become urgent for those participants. Market diversification is a good way to take full advantage of the resource and improve the efficiency by enlarging the business scope. In addition, it can also ease the pressure of competition and reduce the cost. The report mainly discuss that Australian Holden may enter Chinese market and chooses Shanghai as the target market. The report firstly analyzes the Australian and Chinese market and briefly introduces Shanghai. Then it presents the market-entry strategies and focuses on comparison on the advantages and disadvantages…

General Motors

In General Motor (GM) in relations with their external environment, there are many elements in which (GM) as a company will have no control over when conducting it business. In the “Five Forces Model” , Michael Porter provide an suggestion and analysis regarding the forces which companies like (GM) will have no control over such as: 1. Who their immediate rivals will be, 2. Who the potential entrants are, 3. their customers, 4. suppliers and 5. Substitute products that will be purchased over (GM) product” (Heizer & Render, 2011). General Motors produced cars, trucks, and leases vehicles to dealers who can sale their products. They are the producers of the brand name cars that people have grown to respect and…

Gm Swot Analysis

General Motors Company is an American multinational automotive corporation headquartered in Detroit, Michigan. One of the top automaker companies in the world. General Motors most well known as GM has purchase several brands over the years. Everything started with William “Billy” Durant who was the founder of General Motors on September 16, 1908 (History and Heritage) Durant was a manufacturer of horse-drawn vehicles in Flint, Michigan but saw great opportunities in the automobile industry. As demand grew over the years so did GM. The automobile company bought Chevrolet, Vauxhall and Opel. GM opened many plants inside and outside the United States and they wanted to create “a car for every purse and purpose” (History and Heritage) World War I and…

Ford: Strengths, Weaknesses, Opportunities, Threats

A SWOT analysis is a look at a company’s strengths, weaknesses, opportunities, and threats, and is a tremendous way to gain a detailed and thorough perspective on a company and its future. Fresh of an shaky third quarter earnings report, in which the company reported a fall in revenue and income, yet forecasted higher than expected forecasts, I would like to pinpoint on one of the companies that built America into the industrial giant that it is today, the Ford Motor Company (NYSE: F). Strengths: Stability and Predictability: The Ford Motor Company was founded in 1903 and has been serving the world’s consumers with quality automobiles for decades, and will not be going away any time soon Brand Recognition and…

Ideo Case Study

Synopsis of Case This case analyses the changes in GM’s strategy and structure of over time beginning with its “birth” and the business model Alfred Sloan developed for the company in the 1920s, through its attempt to compete with low-cost Japanese competitors, and then to its bankruptcy in June 2009. Sloan’s original strategy was one of differentiation that enabled GM to become the leading carmaker and the largest company in the world. However, its focus on differentiation over time blinded GM to the need to control costs, when confronted with the realities of low-cost Japanese competition in the 1980s and 1990s the company had no quick way to respond. Throughout this period GM invested over $100 billion to improve its…

Planning for the Chevy Volt

What Does the Chevy Volt Case Tell about the Nature of Strategic Decision-making at a Large Complex Organization like General Motors? Chevy Volt issues show how strategic decision-making at the leading complex company, for example, General Motors can be hard and exceptionally challenging. This is because they need more time to make sure that you have convinced other stakeholders to support the ideas for new work strategies (Holstein, 2009). In the case it showed that General Motors’ vice chairman and the head of RD&D had agreed to make this in 2003, though other managers let them down; but later, in 2007, other managers joined their hands for Chevy Volt project’s success. The strategy is based on the assumption of reducing…

Roger and Me by Michael Moore

The film Roger and me, by Michael Moore shows why our society is so critically flawed. Moore uses dialect throughout the film to show the true face of reality we call capitalism. It was filmed more than 20 years ago now and as sad as it is we still do see the reality of what can happen to an entire town when a plant or large corporation is moved away or closed down. Michael Moore is disguised as a TV journalist who interviews autoworkers in his hometown of Flint Michigan, after the GM plant closes down. In this documentary his goal is to interview GM’s chairman Roger B. Smith. Throughout the documentary he interviews some of the citizens of Flint…

SWOT Analysis on General Motors

General Motors Company is an American automaker with a diverse vehicle brands, selling over nine million dollars in all over the world. The company is headquartered in Detroit, Michigan. General Motors Company has been doing its business since 1908, and having a long years of experience in manufacturing and branding made them become the world’s second largest automaker. The company and its partners manufacture cars and trucks in thirty countries, and it takes leadership positions in the world’s largest and fastest-growing automotive markets. General Motors Company employs over 200,000 employees in every major areas of the world, and they do business in over 120 countries worldwide. The company’s “brands include” these vehicles: “Chevrolet and Cadillac, as well as Baojun, Buick,…

Post Merger Period of Fiat and Chrysler

First of all, they wanted to further solidify their brand presence. Fiat has been successful in the European market but lacks visibility in North America; while Chrysler does not carry a strong dealer network in the European markets. What’s worse, historically, Chrysler was referred to the “Number Three” auto manufacturer and even today, it still remains as the “Number Three” after GM and Ford. This impression links to poor brand visibility and low customer royalty. In order to change the status quo, Chrysler focused more on brands differentiation. It planned to reposition itself as an upper scale brand. In 2011, Chrysler unveiled their new “Imported From Detroit” campaign. It defined itself as the “import-fighter” and focused on quality, technology, fuel…

Should Obama Bail Out the Auto Industry?

By November 2008, Chrysler’s sales had shrunk 25%. GM posted losses of $18 billion, and Ford lost $11.5 billion. Despite Ford’s elimination of 1/3 of its workforce, GM’s elimination of 30,000 jobs, and Chrysler’s cutting of 13,000 employees, the Big Three were on the brink of bankruptcy. All three testified before both houses of congress asking for loans to avoid default. The Big Three stated their demise would trigger 3 million layoffs within a year, plunging the economy further into recession. The purpose of the loans was to provide operating cash for GM and Chrysler, and to keep making auto loans available for car buyers. Ford Credit planned to use funds from the Term Asset-Backed Securities Loan Facility (TALF), a…

BMW Mini brand comes to India

Bavarian Motor Works (BMW) group, recently introduced its iconic Mini brand in India with four models, price ranging between Rs 24.9 lakh to Rs 31.99 lakh.[1] BMW had contemplated launching the Mini brand in India back in 2009 too, but the move was shelved on account of weak market conditions, particularly due to global economic meltdown. The launch of the compact car BMW mini has been on the line of similar introductions in Indian automobile market by auto majors like Fiat and Volkswagen. Back in 2008, Fiat launched Fiat 500 Cinquecento model in India. It was priced at around Rs 14.82 lakh.[2] The car sold only 60 units and was subsequently re-launched in 2010. The sales number of Fiat 500…

Internal Analysis

GM has marketed the Chevy Volt as not a green car, but focused mostly on the technological aspects of it with a bit on the electric aspect. There is not a very large market for electric cars, especially for when selling to the average car consumer, so they had to essentially sell the idea that people want an electric car, and then sell them on the Volt. It was billed as the newest, most technologically advanced car in the market that has less of an impact on the environment without having to drastically change your way of life. GM was hoping for sales of 45,000 to 60,000 for the Volt in 2012, and while it was at 16,000 sales though…

General Motors

General Motors Corp., commonly known as GM, is an iconic American corporation. It was the world’s largest automobile manufacturer from 1931 to 2008. GM was a winner in the automobile market until 2005, when it reported a net loss of more than $10 billion and continued to post annual losses since that time. During 2005 to 2007, the stock price slight increased until it disclosed its huge deferred tax assets. Since then GM’s stock price continued dropping and reached at a low of $1.45 per share on March 6, 2009. On March 4,2009, Deloitte & Touche issued an unqualified opinion with a going-on concern paragraph on GM’s 2008 financial statements. GM received $13.4 billion in government loans in December 2008…

In Your Own Words

In a researched proposal, it addresses a particular project academic or scientific research. A research proposal contains extensive literature reviews and must offer convincing support of need for the research being proposed. Thus, this why a proposal is written, it is a scheme from a sellers to a prospective customer. Overall the main purpose is to fulfill the requirements of a client, which I will explain how General Motors will address throughout this proposal. Overview Section In my proposal the researched goals are to understand what makes General Motors successful. We will do this by making a stronger commitment to our customers (We hear you loud and clear), our employees, and partners. I will address the steps we will take…

The Way of Ford Motor Company

* Introduction * Although to be the only one remaining member which have escaped bankruptcy of the Big Three among the automobile industry by June 2009, Ford suffers $14.7 million loss of revenue and elimination of stockholders’ equity due to the record-breaking fall in demand for 2008,US. However, to understand Ford’s position today requires understanding the American automotive industry. * General Industry analysis * From 1900-2008, US motor vehicle production has a rapid increase to9, 000,000 from 1900 to 1967, after not, there is a graduate decrease to 3,000,000 until 2008. At the mean time, the median age of passenger car in US was Spiral upwards. Combine the two phenomenon, we can get that the automobile industry market is quite…

Toyota’s Accelerator and Public Relations Crisis

One of the world’s top automakers, Toyota was once one of the leaders in automobile and business improvement and manufacturing. However, in 2009 the top builder of reliable and high quality cars went through one of the largest recalls in the history of the United States. Consumers had considered Toyota one of the top in the race for automobile and automobile selling among car manufacturers. They have always had a reputation as being a leader of quality and efficiency in terms of their production and manufacturing standards. Since the recall Toyota has taken a tremendous blow to its reputation and its loyal customer basis. Consumers are questioning whether Toyota was hiding the truth from the public regarding their well know…

Porter’s “Diamond” Framework

“A nation’s competitiveness depends on the capacity of its industry to innovate and upgrade”. Discuss using Porter’s “diamond” framework. Increasingly, corporate strategies have to be seen in a global context. Even if an organization does not plan to import or to export directly, management has to look at an international business environment, in which actions of competitors, buyers, sellers, new entrants of providers of substitutes may influence the domestic market. Information technology is reinforcing this trend. Michael Porter introduced a model that allows analyzing why some nations are more competitive than others are, and why some industries within nations are more competitive than others are, in his book The Competitive Advantage of Nations. This model of determining factors of national…

Evolution of Porter’s Five Forces Model

Five forces is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979. Michael Porter is a professor at Harvard Business School andis a leading authority on competitive strategy and international competitiveness.Michael Porter was born in Ann Arbor, Michigan. Five forces uses concepts developing, Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the industry profitability. An “unattractive” industry is one where the combination of forces acts to drive down overall profitability. A very unattractive industry would be one approaching “pure competition”. Introduction Five Forces Model by Michael Porter Five Forces model of…

Risk Management Within General Motors Company

This research looks at the General Motors Company and what led to company failure and filing of bankruptcy in 2009. The American automotive industry was poorly managed for years and was almost eliminated when the economy crashed in 2008. Without the help of the U. S. government, General Motors and Chrysler would not have been able to survive. How did GM, as the number one auto manufacturer and seller, go from being at the top to almost ceasing to exist? This kind of financial mess usually takes years of poor decisions and does not happen to a large company overnight. To come to my conclusion I analyzed four books written by people with inside knowledge of the company, as well…

General Motors

1. The history, development, and growth of the company over time (e. g. , critical incidents) General Motors (GM) was founded in 1908. William C. Durant brought together 25 independent car companies to form one large corporation. Each company held its own identity as GM operated as central administration office for the 25 divisions. Due to high cost in manufacturing of automobiles, GM was only able to target wealthy customers who could afford cars. Then Henry Ford, owner and founder of Ford Motor Company, revolutionizes the production process of manufacturing cars and takes the lead in the industry. With this new process, Ford becomes GM’s largest competitor, rapidly growing their market share by mass produce affordable cars, the Model T….

Peugeot Case

* Introduction Through this final assignment I will explain how the French company Peugeot, can introduce it hybrid car the 5008 hybrid HDI. I choose an hybrid car for different reasons. The first one is that I think that hybrid cars are going to know a better future than electric cars. In effect, this is a huge change for people in general and they are not used to that way of driving and consuming. Offering an electric car is too radical and making hybrid cars, combining fuel and electricity is a good way to make a transition. This is why I choose to makes it on hybrid car. Secondly, I choose the 5008 hybrid HDI because is one of the…

Daimler Swot Analysis

Daimler AG (Daimler or “the company”) is engaged in the development and manufacturing of various automotive products, mainly passenger cars, trucks, vans, and buses. The company also provides financial and other services relating to its automotive businesses. Daimler primarily operates in North America and Western Europe. It is headquartered in Stuttgart, Germany and employed 271,370 people as on December 31, 2011. The company recorded revenues of E106,540 million ($148,346.3 million) in the financial year ended December 2011 (FY2011), an increase of 9% over FY2010. The operating profit of the company was E8,755 million ($12,190.5 million) in FY2011, an increase of 20.4% over FY2010. The net profit was E5,667 million ($7,890.7 million) in FY2011, an increase of 26% over FY2010. KEY FACTS…

Background to HRM at General Motors Corporation

General Motors Corporation (NYE: GM) is the leading American automaker in the world with its operations spanning in 157 countries. The car manufacturer was established in 1908 in Michigan and today it is headquartered in Detroit, the United States of America. Besides the domestic industry of the United States of America, General Motors manufactures cars and trucks in other 30 countries around the world. Among its brand products are Cadillac, Buick, Chevrolet, GMC, GM Daewoo, Hummer, Holden, Opel, Saab, Pontiac, Vauxhall, and Saturn. Besides these brands that are owned by the automaker, GMC also operates joint ventures in China and Japan. That is, Shanghai GM and SAIC-GM-Wuling Automobile respectively. From its Website, General Motors Corporation is among the leading American…

General motors, accounting theory and receivership

Accounting theory is a wide ranging and comprehensive analysis and practice of management accounting and modern financial accounting. This function is accomplished through provision of a theoretical framework that assists in appreciating and understanding the purpose of various accounting practices. Business wise, the theory provides its linkage with modern accounting processes and the impacts of the procedures on business performance or operations. The theory is preferred because it goes beyond the theory, idea and thought analysis to incorporate holistic views of the influence of cultural and historical regulations and impacts on real world business environment (Madsen, 1999, p. 12). Receivership is a scenario under which gives an order to place a property under receivers control so that preservations for affected…

The Gm Bailout

1. Introduction The moon is an orbital albino, and it gets tons of sunlight, so I propose Operation Sunscreen, where astronauts coat the surface of the moon with a protective layer of sunscreen. If you care about albinos and the environment, you’ll see this is a good idea. And hey, it’s a better use of taxpayer funds than bailing out private banks.
 ― Jarod Kintz Bailing out people who made ill-advised mortgages makes no more sense that bailing out people who lost their life savings in Las Vegas casinos.” ― Thomas Sowell Those two, rather cynical, quotes on bail outs reflect how most American economists think of those. It’s not a bail out from prison they mean, it is the…

Create Jobs, Don’t Protect Them

The fact that some jobs that have flourished in the States in the past are now gone is the harsh reality that Americans have to face and accept. Thus, the article “Create Jobs, Don’t Protect Them” argues that protecting the ones that are left is not the way to go, but rather, creating new ones would be best. Offshoring jobs is the problem; the once mighty General Motors (GM) now off-shores jobs. The first industry that off-shored jobs was manufacturing, followed by service industries like call centers. Today, even jobs that require higher training are being sent abroad. Ross Perot predicted this would happen in his 1992 presidential campaign. With the increasing unemployment rate, politicians are now pushing for legislation…

General Motors Case Study

Introduction At the turn of the 20th century there were fewer than 8,000 automobiles in America, many of them powered by steam or electricity, others had gasoline engines. An unexpected turnout at the first New York Auto Show in 1900, showed the magnitude of the public’s fascination with the automobile. Over the next few years, hundreds of fledgling companies would try to meet the demands of a growing market. General Motors was founded by William “Billy” Durant on September 16, 1908. Durant had become a leading manufacturer of horse-drawn vehicles in Flint, MI before making his foray into the automobile industry. At its inception GM held only the Buick Motor Company, but in a matter of years would acquire more…

Influence on the General Motors Corporation

This report analyzes the primary internal and external influence on the General Motors Corporation and the influence of changing political environment on policy making and response of the corporation. Then the report discusses the changing political environment in and its influence. The influences of political environment on policies and decision making to the corporation are analyzed. The corporation response to the political environment changing is critically evaluated. At last, some improvement suggestion for the corporation in the response of the changing political environment is demonstrated. IntroductionGeneral Motors Corporation is the largest automobile manufactures in the world. The corporation, which is located in Detroit, employs more than 260 millions people and sells cars and trucks in about 35 countries. The corporation…

Ford Motor Company

Ford Motor Company is the third largest automobile manufacturer in the world based on automobiles sold. Ford manufactures and distributes automobiles in 200 markets across six continents (Datamonitor 4). Ford’s brands include Ford, Jaguar, Lincoln, Mercury, Volvo, Land Rover, Aston Martin, and Mazda. Ford’s key products include passenger cars, trucks, busses and vans, sport utility vehicles, vehicle accessories, after-sales vehicle parts and products and extended repair service products. According to Fortune Magazine in 2007 Ford was the seventh ranked American-based company listed on the fortune 500 list, which was based on Ford’s global revenues in 2006 of 160.1 billion. The company’s success comes from its ability to focus on customer satisfaction and loyalty, anticipating and meeting changing customer needs, and…