1. Current situation overview Nowadays, the world video games market has become conspicuous and profitable, resulted by rapid increase of amount by video games players. The key assessment for winning in video games market is to attract the consumers to buy and focus. Meanwhile, the current situation of video games industry has become more competitive, which dominated by Nintendo Wii, Microsoft Xbox 360 and Sony PlayStation 3. This case sketches a framework of video games historical development for past a few decades and the future strategic prospection by Nintendo Wii, Microsoft Xbox 360 and Sony PlayStation 3. In addition, this case also describes the innovations and course of actions for broadening the market share holding by Nintendo, Microsoft and Sony….