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Freemark Case Essay

Harvesting Riesling grapes immediately , or leave them on the vines despite the approaching storm the place of the vineyard. – Light rain and storms are detrimental to the crop of grapes, as these cause or may develop Botrytis cinerea , a fungus that causes damage in the skins of grapes . – The Freemark winery wine produced only first best grape varieties bottled 25,000 cases of wine each year as Cabernet Sauvignon and Chardonnay . – The Grapes of Freemark Abbey came from an ideal environment in the central and southern California -Napa valley .

– The type of wooden barrel used for storing wine influences the style of wine produced. – The winemaker is to harvest the grapes when they have achieved the right balance of sugar and acidity to the wine style order. But maturity is a variable process , however , and if the weather is not appropriate, the right balance could never exist . – If the grapes are harvested at 20 % sugar, the wine is fermented “Dry” ( all the sugar alcohol is exchanged for carbon dioxide ) or ” almost dry ” .

– If the grapes are harvested at 25 % sugar, the winemaker can produce a wine with the same alcohol (10 % ) but with 5 % residual sugar , this wine is sweet and relatively intense . – Freemark Abbey had already produced a crop of botrytis Riesling in 1973. – Jaeger concluded that there was a 50% chance that rain would hit the Napa Valley. Because the storm had originated on the warm waters of Mexico , and thought there was a 40% chance that if the storm hit , would result in the development of botrytis mold . – Freemark Abbey had the option to sell the wine in large quantities, or could sell grapes directly .

These alternatives would bring only a means of income, but avoid the damaging reputation of the winery, which would be risky engrossed an inferior product. – If Jaeger decided not to harvest the grapes immediately in anticipation of the storm , and the storm did not hit the crop , Jaeger leave the grapes to ripen fully and probably , hopefully, sugar grapes reach 25 %, resulting in a wine that is sold about $ 3. 50 wholesaler. – With less appropriate climate , the level of sugar would exceed 20 % producing a lighter wine probably sell about $ 3.

The same process that resulted in increasing sugar concentration also caused a 30% reduction in overall juice . The highest price was therefore offset by a reduction in part on the amount . – Expenses for the winery were about the same for each of the possible styles of wine and were small compared to the wholesale price . Evaluate the facts : – Light rain and storms are detrimental to the crop of grapes, as these cause or may develop Botrytis cinerea , a fungus that causes damage in the skins of grapes .

– The winemaker is to harvest the grapes when they have achieved the right balance of sugar and acidity to the wine style order. But maturity is a variable process , however , and if the weather is not appropriate, the right balance could never exist . – If Jaeger decided not to harvest the grapes immediately in anticipation of the storm , and the storm did not hit the crop , Jaeger leave the grapes to ripen fully and probably , hopefully, sugar grapes reach 25 %, resulting in a wine that is sold about $ 3. 50 wholesaler. Define the problem :

– Should riesling grapes harvested immediately or leave them on the vines despite the storm that is approaching -Napa Valley ? Establish alternative solutions : – A possible solution would be to hire a provider or a scientist , to help provide a pesticide. – A class of microorganisms which may inhibit the fungus concentration of grapes, but this would generate overruns while better production and lower losses . – One possible solution would be to harvest the grapes immediately and directly , avoiding possible contamination but a possible change in the fermentation and maturation of these .

Choose the most appropriate alternative solution – A class of microorganisms which may inhibit the fungus concentration of grapes, but this would generate overruns while better production and lower losses . Prepare an action plan – It would have to execute a plan of action by companies and providers that help Freemark grape production using microorganisms that help break down and improve the quality of the grapes. It would be an amicable solution with the environment , and help to prevent accidents of rain and being productive .


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