In Australia, there are various TV industries but the key ones are the free- to -air television industry and the pay TV industry. The free-to -air television (FAT) industry has got several players in it, some in the sector of broadcasting and some in the program producing sector. These producers are either members of SPAA or independent entities. The competitors in broadcasting have very heated competition.
This paper is going to present a critical analysis of the free- to -air industry. First, it will review a brief history of the industry, its current situation and its predicted future. It will also discuss briefly on issues concerning the industry such as its major trends, its products and services, the competitive environment, policy issues and a SWOT analysis before a conclusion is drawn about the industry. A brief history of the industry
A review of a brief history of the Australia’s Free -to- Air Television industry has revealed a launch of several TV stations, introduction of new programs, happening of major television events, and advancements of technology which have led to significant changes in the way and forms of broadcasting to television viewers in Australia. This history also is traced back to the time when Menzies’ government announced plans to launch television broadcasting services in Melbourne and also in Sydney. It first in 1956 with black and white TV while color TV shows were launched later in 1975.
Subscription TV began in the middle of 1990s. Later in 2001, digital terrestrial TV was introduced to the 5 largest cities of Australia with later expansion to regional areas and even to smaller parties. In 1956, televisions that were launched include the PAL TV system, TCN-9 in Sydney, HSV-9 in Melbourne, ABN- 2 Sydney and ABV- 2. GTV- 9 came later in 1958 while in 1959, QTQ- 9 Brisbane, NWS- 9, TVW -7 Perth, BTQ- 7 Brisbane and ABQ- 2 Brisbane were launched. Between 1960 and 2000, the TV industry has seen the entry of various companies.
The new entries include ABW- 2, ABS-2, TVT-6 Hobart, ABT-2 Hobart, GLV -10 Traralgon, BCV- 8 in Bendigo, GMV- 6 in Shepparton, BTV- 6 Ballarat, NBN- 3 Newcastle, CBN- 8 Orange, WIN -4 Wollongong, TNT- 9 in Launceston and Tasmania, CTC- 7 Canberra, DDQ- 1 Toowoomba, TNQ in Townsville, ABC-3 Canberra, AMV- 4 Albury, ATV-0, TEN- 10 Sydney, WBQ- 8 Wide Bay/Maryborough,NRN- 11 Coffs Harbour, STW- 9 Perth, TVQ- 0 Brisbane, SAS- 10 Adelaide, NEN- 9 Tamworth, STV- 8 Mildura, CWN- 6 Dubbo, MTN- 9 Griffith, SES/RTS, ECN- 8 Taree, FNQ- 10, BTW- 3 Bunbury, TVW- 7, BKN- 7 Broken Hill, MVQ- 6, VEW- 8 Kalgoorlie, ABD- 6, ITQ- 8 Mount Isa, SBS in Perth and Hobart, NEW- 10, Briz 31, C31 Melbourne.
TND-34 Darwin, Prime TV New Zealand and WOW while since 2000, digital terrestrial TV, ABC Kids Channel, Fly TV, SBS World News Channel, Tasmanian Digital TV, C31 Adelaide, ABC2, Mildura Digital TV, Ten HD and Seven HD have been introduced. Much buying and selling of various stations as well as change of business names was a common characteristic of the industry in the period before the year 2000. Most of these TV industry players specifically since 2000 and on have been an embrace to the digital technology of today (ABA, 2004,p. 84; ABA, 2002 B,p. 118; ABA, 2002,p. 97).