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Franchising Essay Topics & Paper Examples

Siomai Co. Term Paper

Introduction The franchise business has been around a long time; in fact they go back as far as the 1850’s. The notion of selling off a business or a part of a business in order to expand into new areas usually came from the lack of investment funds from the business owner. While the business of franchising has grown over the years it all had to start somewhere. The concept of franchise businesses started with the Singer Sewing Machine Company in the 1850s. Isaac Singer had two problems that were keeping him from being successful. One, he didn’t have the capital to build a sales force, two, no one would buy a machine unless they were trained to use it….

Proposal for Jamba Juice

Executive Summary This proposal discusses the benefits of bringing Jamba juice into Palm Beach International’s (“PBIA”) Terminal M. Opening a Jamba Juice franchise in Terminal M will help maximize PBIA’s profits and also give the customers an overall better experience. Proposal to Bring Jamba Juice to Terminal M Jamba Juice is a great option for the travelers that want to enjoy our in dining experience as they await their flight. Also, for those travelers running behind and need a quick bite to eat they can carry on board. PBIA needs to give those travelers the option to have the ability to find healthy options on the go. Environmentally Friendly Jamba Juice is aware of the environmental changes that have been…

Chicboy Marketing Plan

Chic-Boy™ is a new trademark and business model of Pier One Bar and Grill Holdings Corporation, the company behind the successful Pier One Bar and Grill restaurant chain in the Philippines. It is a quick-service restaurant that is a “cut above” fast food, with a cult-like following. Our concept focuses on quality, variety and service. Chic-boy’s pride is its Cebu Lechon Manok and Cebu Lechon Liempo marinated and stuffed with her band spices and charcoal broiled to juicy and tasty perfection. * Objectives The main objective of Chic-Boy is to provide people/ their customers with great foods at affordable prices, provide convenience by allowing family reunions and get together. And last but not the least, one of their objectives is…

The Body Shop Canada Term Paper

Richard Paul is about to graduate from his M.B.A program and planning to start running his own store. While scanning through job advertisement, he comes across of The Body Shop Canada. The notice stated that the company has number of operating stores available for franchise. Knowing the enormous success of the company, Mr. Paul decides to purchase the franchise. Cost to start a new franchise is estimated to reach approximately $257,900 maximum. Mr. Paul estimates that he can only afford with about $125,000 which obviously still not enough to cover the start-up cost. After examine the list of franchisees, Mr. Paul realizes that 13 of them own multiple stores. Knowing this fact, Mr. Paul comes with an idea of purchasing…

Market Conditions Favoring Master International Franchising

The options available to international franchisors when seeking where to transfer their business operations to are many. These arrangements, both direct and indirect as well as the equity and non-equity exist in plenty. International franchising has been defined as mode of entering a foreign market which involves a kind of relationship between the franchisor who is the entrant and the host country ass the entity in which the franchisor transfers a format or the business package that it owns or developed under a contract to the entity (Jentz, 2007, pp 33-45). The host country in this case can be a franchisee, or act as a sub-franchisor such that it can transfer the format to another country again. It could also…

Rocky Mountain Chocolate Factory Inc

1. Introduction The establishment of Rocky Mountain Chocolate Factory Ico. (RMCF), was in 1982 as a public offering business. It had a global focus and was able to insert itself within the Canadian society and the United Arab Emirates community. Its main activity is within the confectionery industry. The Board of Directors (BoD) has kept its vision and contributed to the success of the business and has carried it to higher levels of efficiency. The innovative capacity of its personnel has given new stands to the business. Its master who design and develops the chocolate mix has been able to continue its fascinating creativity. As the discussion is taken we shall understand the success and also the needs of RMCF….

Dunkin Donuts

The ultimate success of a company depends on the people chosen to lead the company. That fact means that it is the organization’s goal to select the best quality managers and employees possible that will push the organization to its goal. The work environment is what will ultimately reflect the employee’s view of the organization. Dunkin Donuts’ team-oriented design has helped them climb the ranks as one of the leaders in the coffeehouse industry. Although the company is widely successful now, it has had several organizational redesigns that have made it into the power house it is today. The Functional structure of Dunkin’ Donuts is made up of their Organization, job design, their competitive advantage, risk they face, and the…

Speech about entrepreneurship and franchising

Introduction Hello everybody! Thank you for inviting me, I am glad to see so many cheerful, and healthy, young business college students here today. First let me introduce myself; my name is Mark Rice, and I am the dean of the Babson Business School in Wilson, Massachusetts. I am here to share with you my knowledge about entrepreneurship. I will walk you through what it takes to become a successful entrepreneur, or even more evocative, what little it takes to fail in entrepreneurship. We will talk a little bit about franchising and herein I will give you an example of a successful entrepreneur. I hope that you, as young business college students, will find this very interesting, and with a…

Case Study on RELE-Rouen: Language Immersion in Normandy

Executive Summary Maxime is the co-founder of RELE-Rouen, a franchise language school under RELE at Rouen, France. The business took a downturn during the economic crisis from 2009 to 2011 and it has been losing money for three consecutive years. The franchise contract with RELE is due for renewal in two month. At this time, Maxime is presented with three options: 1. Renew franchise contract with RELE 2. Switch to OILT programs 3. Sell the building to EFEL This report first explored the constrains that Maxime faces in this decision making process. And then the three options are analyzed and compared in details by using a set of criteria, including financial return, franchise models comparison, and other business strategy related…

Acquiring the existing firm

Abstract 1. Compare the advantages and disadvantages of acquiring the existing firm, and continuing production in Korea through acquisition for Zip-6. 2. Compare the advantages and disadvantages of re-purchasing the licensing agreement and either establishing Zip-6 subsidiary through Greenfield venture and producing in South Korea, exporting the product to Korea, franchising to another firm or relicensing to another firm. 3. State your choice of options to pursue and reasons for this choice. Answers: 1. If you get it right, there can be many good reasons why buying an existing business could make good business sense. Remember though, that you will be taking on the legacy of the previous business owner, and you need to be aware of every aspect of…

Written Case Study EasyInternetcafe

Executive Summary EasyInternetcafe was started by the easyGroup in the midst of the Internet boom in the United Kingdom. The mission of this company is to provide customers with access to the internet at the lowest possible cost. After the Internet Investment bubble burst, easyInternetcafe is experiencing a loss in profits and is struggling to survive. The original business concept was to have large, stand-alone cafes with 250-800 PCs per store. After the initial internet boom phased out, a decrease in profits and loss of business was happening. A re-structure of the company is required in order to keep the company operating. The company decided to downsize and are operating smaller franchised stores, consisting of only 20-30 PCs, and no…

Roy Rogers Restaurants

What should Frank Martinez do about the salad bar issue? Objectives 1. To introduce the Inputs ~ Process ~ Outputs model 2. To illustrate the tension between standardisation and innovation Case Synopsis Roy Rogers Restaurants is a fast food franchise business owned by Marriott Corporation. Roy Rogers is pursuing a strategy of aggressive growth through the licensing of independent franchisees (ie., independent owners) to operate its restaurant outlets. The case describes the nature of the franchise industry and provides statistics on the major franchise organisations. The decision in the case focuses on a request by a large and powerful franchisee to eliminate the salad bar in a downtown Roy Rogers location. This decision seems trivial, but, in fact, proves to…

Mang Inasal

I. Executive summary Mang Inasal is a locally owned fast food restaurant in the Philippines that will be soon, positioned as an international franchise through our creative approach to the company’s image and detail presentation. Mang Inasal will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Mang Inasal is the answer to an increasing demand for BBQ’ed fast food, to be consumed while having quality time with your friends or family in the shopping mall. In today’s highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another due to its variety of product line and services. Dubai, a city state, is now becoming the model metropolis in the…

Variable Costs

Any cost which is not fixed and will change in same amount when there is change in production volume is accounted as variable costs. This also means that they change in total rather than per unit whenever there is production or activity change. In production- labor, material or overhead could be the variable costs involved in the business. In Fitness center, there are different variable costs involved and each variable cost has its own unit and it changes with the change in the activity of that unit. Cleaning Supplies: No customer would like to exercise or do workout if the workout area and machines are not cleaned properly. Therefore cleaning equipment is needed to clean machines and disinfect workout area…

Variable Factors in Fitness Center

There are five areas of interest that would be play an essential role in the variable factors for a fitness center. The first interest would include utilities. Lighting and water plays a crucial role in maintaining the livelihood for a fitness center. The fitness center uses water to provide hot or cold showers to their members after workout, water fountains are available on almost every hall, and not to mention swimming pools and hot tubs that uses large amount of water throughout the year. Quality lighting as well as quantity offers a lot in a fitness center. Fitness centers need adequate amount of lighting so their members can work out effectively as well as safely. Everyone room in a fitness…

Mo’men Case

What sets Mo’ men apart from the other fast food restaurants? Mo’men are an international brand of fast food restaurants from Egypt. It, however, has a number of franchise holders in other countries across the globe. The international Mo’men group appointed Darul Rahmat Sdn Bhd (DRSB) as a franchise holder of the business in Malaysia. Mo’men restaurant distinguishes itself from most of other fast food restaurants because of a number of reasons. First, it offers unique products and excellent services. The restaurant offers a variety of sandwiches that are tasty and also affordable. The sandwiches are prepared from seafood beef and chicken. Seafood being an important component of Malaysian cuisine; their expertise in offering seafood sandwiches has given them an…

San Francisco Coffee House Case

1. Should Tensek and Pacek consider franchising over organic growth? Do a qualitative cost-benefit Analysis. (4 Points) In regards to whether Tensek and Pacek should consider franchising over growing additional business locations organically, there are many factors that the couple must take into account. Whether they choose to expand using a franchising or organic approach, there are major costs and benefits that will dramatically affect San Fransisco Coffee House. First, the company must take into account the costs associated with expanding the company organically. Opening and starting virtually any business requires an individual to risk a substantial amount of capital. Although the first location was a success and gained regional notoriety, the couple would have to risk their own money…

Easyinternetcafe Case

Executive Summary: Due to poor financial performance, EasyInternetCafe has decided divert from large cafes to a franchise model with smaller café sizes. Its main goal is also to focus on its core competencies such as the yield management model. In order to do so, it will be outsourcing its non-core competence activities which include logistics. Ingram Micro has been chosen as the logistics provider as they offer more full service activities while remaining at a lower cost than its competitors. By including Ingram Micro in corporate decisions and meetings, EIC can keep Ingram Micro accountable and stay updated with issues as they arise (just as they would if they owned the logistics arm of the Company). Issues Identification: EasyInternetCafe (EIC)…

M1a3 livoria sandwiches, inc.

This report examines strategic alternatives that would help owners of Livoria Sandwiches Inc. gain competitive advantage in a growing market, achieve its profitability target and maintain its strong reputation of having a high quality and unique product in the industry. This report provides an analysis of the company’s current situation, identify strategic issues and analyze strategic alternatives. These also provide recommendations as to courses of actions the brothers should adopt to reach their goal, and proposed implementation plan. CURRENT SITUATION Stakeholders Preferences: * Go franchising (Paul) * Enhance vegetarian menu (Sam) * Preserve quality and control (Sam) * Realize $1.1M net income by 2015 (both Paul and Sam) *Avoid using line of credit (both Paul and Sam) Constraints: * Cash…

Max’s Restaurant Research Paper

1.FRANCHISENAME: Aguillon Ventures, Inc., 2.BRAND AND TRADEMARK: Max’s Restaurant 3.BUSINESS CONCEPT: Max’s Restaurant is a Philippine-based restaurant serving fried chicken and Filipino dishes. What started out as a small café in the Philippines has successfully transitioned into a proud Filipino tradition that is also making waves in the global front as an international brand. Today, “the house that fried chicken built” has expanded to 123 local and 10 international branches. Max’s is more than just a food brand. It takes after characteristics that are innate to Filipinos – hospitality, generosity and passion for good food. The recipes have been intricately developed for 66 years and given a modern twist to cater to the increasingly discriminating tastes of customers from all…

McDonald’s Current Market Strategies

McDonald’s stands as the world’s largest hamburger chain with over 30,000 stores in 120 countries. Yet as strong as it stands in the hamburger industry, it is still vulnerable to price competition and the current federal unemployment rate. In order to try to overcome a low profit margin, McDonald’s is presently pursuing new strategies to help increase its market share in other industries. The primary objectives being targeted includes, growth in sales, increase in profitability and market share. Current Strategies Being Pursued According to CEO, Jim Skinner, McDonald’s “Plan to Win” strategy includes, “Giving our customers a unique balance of food and beverage choices is driving performance in every area of the world.” Skinner also stated, “We’re offering new menu…

Investigation of McDonalds

McDonald’s is the largest food service company in the world. The company regards itself as the leading global food service retailer. With more than 30,000 restaurants serving more than 47 million people each day in 121 countries. In 1974 McDonald’s opened its first restaurant in the UK. As of 31 December 2001, McDonald’s and its franchisees operated over 1,184 restaurants in the UK. Ownership ========= The business that I have chosen to investigate is McDonalds which is a franchise. Franchise: A business licensed to use the name, logo and expertise of an existing, well-known business. The benefits of a franchise are: The Expertise of the Franchisor When you buy a franchise, you are purchasing the years of experience and the…

The role and meaning of Dunkin’ Donuts

Background of the study The role and meaning of Dunkin’ Donuts in New England eclipses its local origin story. After successfully operating the Industrial Luncheon Service, serving factory workers during World War II from mobile carts, William Rosenberg opened the first Dunkin’ Donuts store ten miles outside Boston in Quincy, Massachusetts in 1950 (Rosenberg & Keener 2001). [If you’re not from New England, you might be as surprised as I was that this town is pronounced Quin-zzee.] Dunkin’ Donuts’ origin story is also relevant in comparison to other large coffee chains, particularly Starbucks. While Starbucks emulates a European coffee experience, Dunkin’ Donuts proudly promotes itself as American coffee, emphasizing the value of hard work. Furthermore, Starbucks is framed as a…

Boston chicken case

Boston Chicken Inc is chain of fast food restaurants, and also in the business of take-out home cooked food. The main business strategy of Boston Chicken is differentiation. To achieve their overall business strategy, Boston Chicken implemented four strategies. First, Boston Chicken focused on franchising to larger regional developers after a careful screening process. Second, Boston Chicken diversified their product offering by keeping introducing new varieties of food choices. Third, Boston Chicken expended rapidly using the area developer franchise model. Fourth, Boston Chicken spent large amount of money on developing their computer software system to support its network of stores and linking headquarters to developer stores. Boston Chicken has two key success factors. The first one is their rapid expansion…

Marketing channels

Analyze the Supply and Demand side gaps for LA before the alliance. 2) Based on your analysis in 1), which elements of the distribution channel are ineffective at Laura Ashley before the alliance? 3) Evaluate the decision to enter a strategic alliance from the perspective of both Laura Ashley and Federal Express. What are the real opportunities and risks of this approach? 4) How likely is it that the partnership will succeed over the long term? What will it take for both companies to make it successful? Minolta Case 1) What are the challenges facing Minolta? 2) What do you think of Mr Izuhara’s proposed solution to the grey export problem? 3) Discuss the “tactical changes” proposed by Mr Kusumoto…

Focus Point Holdings Berhad

FOCUS POINT HOLDINGS BERHAD Introduction This case analyzes the effect of Focus Point Holdings Berhad financial strategy on the firm’s operating activities and financial performance. Focus Point Holdings Berhad is an investment holding company that engages in the operation of professional eye care centers in Malaysia. The company is also involved in the trading of eyewear and eye care products; management of franchised professional eye care centers; provision of medical eye care services; provision of food and beverages services; trading of hearing aid solutions and related accessories; and retail of optical and related products. It operates 175 professional eye care centers under the Focus Point, Focus Point Optical City, Opulence, eyefont, ExcelView, Solariz, and Focus Point Signature brand names, each…

Franchising Cold Stone Creamery

1.) Who is Cold Stone Creamery? Cold Stone Creamery is an American based ice cream parlor chain. Cold Stone Creamery is based out of Scottsdale, Arizona and is owned and operated by Kahala, LLC. Cold Stone Creamery is one of the most talked about ice cream companies in the world. Cold Stone Creamery is known for serving premium ice cream at affordable prices for well over 25 years. The quality of Cold Stone Creamery Ice Cream has created a cult following of loyal clients and as a result has found their business growing and growing. The Founding Store of Cold Stone Creamery opened in 1988 and Cold Stone has been franchising since 1995. There are currently more than 1000 stores…

Old town white coffee market niche

All the store of Old Town Coffee White were located at high traffic, high visible location in each Asia market. That the market entry strategies have found to be used by OldTown White Coffee in managing their foreign franchisees when expanding into Asia include master franchising and company owner-stores. The marketing approach is essential to gain a competitive advantage for OldTown White Coffee in the foreign market the construct included market entry, site location, and market positioning. Reason for Old Town White Coffee to choose master franchise as its form of franchising is because of that the master franchising was the most popular made of entry into distant and cultural dissimilar market Asia. SWOT ANALYSIS: STRENGTH The profits obtained by…