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Four-wheel drive Essay Topics & Paper Examples

Suzuki Samurai

Suzuki Samuri In June 1985, Leonard Pearlstein, president and CEO of keye/donna/pearlstein advertising agency, and his colleagues were finalizing the presentation that they would make the next day to Douglas Mazza, vice president and general manager of American Suzuki Motor Corporation (ASMC). Pearlstein’s agency was competing with a half-dozen other advertising firms to represent Suzuki’s new entrant into the U.S. automobile market, the Suzuki Samurai. Mazza had asked each agency the question: “How do you feel this vehicle should be positioned?” He had given keye/donna/pearlstein eight days to prepare an answer. Company Background Suzuki Loom Works, a privately owned loom manufacturing company, was founded in 1909 in Hamamatsu, Japan, by Michio Suzuki. In 1952, the company began manufacturing and marketing…