Fresh vegetables, ready-to-cook meals, and cheap meat is what a modern consumer’s supposed grocery list comprises of! Dump it all into your fridge full of deals, discount offers and feel happy. This is how the shop keeper gets a loyal customer. At the end o the story, it’s the food industry’s creed that the customer is always right…..
If food became it s own pungent country, it would be the world’s third biggest contributor to climatic changes. According to United Nations Food and Agriculture Organization, one-third of the world’s total food is wasted around the world, literally to fork direct from the farm. In West, most of the food waste occurs because usually the leftover ingredients are tossed out. The major reason for food wastage is that the harvest of a farmer does not meet the retailer’s specific demand. Considering tomatoes, if too small or even too big to be sold to retailer will be left to rot in fields. Whilst, in developing countries the scenario is a little different because the food rots between fields and markets due to shortage of storage capacity.
Awareness campaigns regarding food waste have already begun in the Western part of the world. Organizations are educating people about the waste of food at household level and how can it be eliminated or reduced to an extent. This is just the bit of the whole chunk. Even supermarkets are playing their part by producing recipes to use leftover food and pamphlets to store your food in the best possible manner. Likewise, many grocery stores have initiated redistribution of unsold stocks and excess to charitable organizations. Looking at food waste in local context, Pakistan is also the culprit for this wastage in spite of the fact that underfeeding and food shortage are areas of serious concern.
Although we produce adequate food for our nation but still the wastage level is at its peak. This is because of careless attitude of our state and our society’s love for excess food. When we talk about consumption of food, negligence by society also needs to be tackled. At social events as well as weddings, it is quite usual for people to pile up a mountain of food on their plates and eat just a portion of it as if this is the last time they are eating food. Much is needed to done to store perishable items such as fruits and vegetables. State needs to look into this matter with utmost care and also to preserve grains by creating extra facility for storage purpose.
On collective basis, way of thinking needs to be changed. It is not only unethical but also an act of being socially irresponsible to waste food when millions around the world sleep empty stomach. According to Tim Lang, professor at City University London, food waste is a symptom, not a problem. So to eradicate these symptom governments, non-governmental organizations like UN can discourage wasteful exercises by producers of the food, farmers, consumers and grocery stores. Food spoiling and wasting is causing physical destruction to mother earth. So let’s join hands to exterminate wastage of food for those who starve and are under privileged.