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Focus Groups Essay Topics & Paper Examples

Focus Groups

Focus groups are defined as a form of qualitative research that aims at asking people their attitudes and ideas about particular product or service and then making conclusions about their appropriateness. Interactive group settings are involved for asking questions allowing the participant to participate and communicate with other group members. Usually, the process embraces the following steps: preparing for the session, developing questions, planning for the session, facilitating the session, and making conclusions after the session. (McNamara, 2006) Focus groups are argued to play crucial role in acquiring the feedback about new products, services, advertisements, etc. The key benefit of focus group is that it allows developing and testing new products, discussing freely their pros and cons. In such a…