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Flipkart case study Essay

This research is proposed to determine the effectiveness of e-commerce strategies in the current business environment. Research will tell how e-commerce strategies play an important role for the firms to facilitate competitive advantage in this era of digital warfare In today’s competitive business world, having an online presence is more important than ever. This is particularly true if businesses wish to grow, extend their sales, and reach customers they might not have reached before. Ecommerce sites enables businesses of all sizes to reach their target range of customers without being physically present. Since the rise of the Internet in the mid to late 1990s, companies have listed their products and services for sale online. People have caught on, and many enjoy the benefits and ease of being able to browse for products on e-commerce marketplaces from the comfort of their own homes. In effect, ecommerce marketing has become more important than ever for businesses to stay afloat. In fact, businesses can lose customers or revenue by not maintaining an online presence. Source: http://www.infigra.com/blog/why-is-e-commerce-important/

Research Aim and Objectives:
The main aim of this research is to identify how the e-commerce strategies are facilitating competitive advantages for the firms in the global competitive and digital business environment. In order to achieve this aim, the following objectives will be accomplished: To evaluate the effectiveness of e-commerce (Flipkart) strategies to ensure successful operations To determine factors of e-commerce strategies of Flipkart that facilitates competitive advantages To explore the issues associated with e-commerce strategies To determine the ways to eliminate issues and to increase significance of e-commerce strategy (in context to Flipkart)

Broad Research Design:-
The broad research design that I would like to employ is mentioned as follows:- EXPLORATORY RESEARCH
The research that I would like to conduct is exploratory research as I will collect the data from the sample size as defined by me. I will be examining a data set and will look out for potential relations between variables defining the factors responsible for the effectiveness of E commerce in current business scenario. I will be focusing on the quantitative aspect of the research and will start my research by determining the various factors involved with the proposal. However, I will also try to do a qualitative research for my dissertation The research design that will primarily employ is:

Develop rational and conduct literature review
Formulate research question
Generate objective(s) and/or hypothesis
Apply method and conduct the study


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