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Havaianas Advertisement

This article is stating that these sandals fit all personalities and characters; no one is too cool for these sandals. In order to persuade the audience they obviously use attractive models to gain the reader’s attention. They then go on to dress the models in the clothing the words are describing. All in all they made a pretty cool looking ad that will definitely grab the attention of their audience, Cosmopolitan readers. The ad keeps one looking around the page so that the reader will see at the bottom where the name of the company and what they are selling is located. Havaianas is not necessarily implying that one benefits in any particular way by wearing their sandals, they are…