I have literally found a solution for all Americans struggling to mitigate their personal financial crises this day. They cannot just sit back expecting the government and business to work wonders. It is time for them to take personal responsibility for the economic downturn. Orwell (1945) was correct when he wrote that “All animals are created equal but some animals are more equal than others,” actually referring to human beings whom scientists refer to as animals.
Throughout the history of humanity, people have generally known that they were created equal. And yet, there have been separations, discriminations, dissimilarities, and inequalities, for the reason that God, Nature or Evolution – depending on what we choose to believe in – did not grant equal abilities, talents, and gifts to all human beings. Some men are richer and more intelligent than the others. Some are born deaf, dumb, and blind. And, some must rely on income support because they just cannot beat poverty on their own.
Then there are those who neither care that others remain poor nor hold themselves back from buying things they may or may never actually use – simply because it is fashionable in our consumer society to purchase unnecessary things as these objects make the individual who purchases them appear as though he or she belongs to a high socioeconomic class (Twitchell). As though this is not ridiculous enough, our consumer society enjoys humorous advertisements about products rather than people as the source of all personal satisfaction (Kilbourne).
No wonder the divorce rate is high, compounding personal misery during the current economic recession. Undoubtedly, advertising is a hallmark of capitalism. In other words, it is a representative of Mammon. We generally assume that we cannot imagine a world without advertisements because ads represent the human need to enjoy life to the fullest with the best of food, clothing, etc. But, Kilbourne’s article, “Jesus is a Brand of Jeans,” reminds us that this need does not have to exist beyond our changeable minds.
Yes, it is possible to imagine a world where publicity is meaningless. In this view of the world, everybody must be satisfied, without some of the people envying others, some others enjoying chocolate cake, while the rest grieve because they did not get a piece. Most importantly, in a perfect world we would not have to hoard in order to appear rich and famous to the others. Rather, we would be content with ourselves without feeling the need to impress others with our higher incomes, statuses, etc.
If we are able to change our mindsets in our consumer society, we would not even have to save up to attend classes in “happiness institutes” (Schumaker). This would definitely lighten our personal financial burdens through this economic mess confronting our nation. Moreover, regardless of what we possess at present – if we honestly long to get through our personal financial crises – what if we try to share the little that remains with us, be it our skills or funds, with those that are less fortunate? This seems like yet another scientific technique to change the mindset of the consumer society.
It is all possible, after all. This is America. Let us get through our personal difficulties with the American Dream formula! It has worked. It still works. It would always work. Sincerely, Name
References Kilbourne, J. Jesus is a Brand of Jeans. Chapter 11: Consumer Society. Orwell, G. (1945). Animal Farm. London: Secker and Warburg. Schumaker, J. F. The Happiness Conspiracy: What does it mean to be happy in a modern consumer society? Chapter 11: Consumer Society. Twitchell, J. B. Needing the Unnecessary. Chapter 11: Consumer Society.
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