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Feasibility Study on Carbonated Drinks Essay

I. Introduction

An effervescent drink that releases carbon dioxide under conditions of normal atmospheric pressure. Carbonation may occur naturally in spring water that has absorbed carbon dioxide at high pressures underground. It can also be a byproduct of fermentation, such as beer and some wines. Many curative properties have been attributed to effervescent waters (e.g., aiding digestion and calming nerves), but few have been scientifically tested. The term seltzer once referred to the effervescent mineral water obtained from the natural springs near the village of Niederseltsers in SW Germany. Today, however, seltzer is simply well-filtered tap water with artificially added carbonation. Club soda is also artificially carbonated but contains other additives as well, including sodium bicarbonate, sodium chloride, sodium phosphate, sodium citrate, and sometimes light flavoring.

Artificial carbonation was first introduced in 1767 by an Englishman, Joseph Priestley, and was commercialized in 1807 by Benjamin Silliman, a Yale Univ. chemistry professor, who bottled and sold seltzer water. After 1830, sweetened and flavored (lemon-lime, grape, orange) carbonated drinks became popular. In 1838, Eugene Roussel added a “soda counter” to his Philadelphia shop; by 1891, New York City had more soda fountains than bars. In 1886, John S. Pemberton, an Atlanta druggist seeking a headache and hangover remedy, added kola nut extract to coca extract and produced Coca-Cola. A pharmacist named Hires invented root beer in 1893.

Today, heavily sweetened, carbonated drinks, or sodas, are among the most popular beverages in the world. In the last two decades, the introduction of diet drinks containing artificial sweeteners has increased sales of carbonated beverages. Annual Coca-Cola sales alone total more than a billion dollars, and sodas account for one-fourth of the annual sugar consumption in the United States. Soft drinks or carbonated drinks can be found most anywhere in the world, but nowhere are they as ubiquitous as in the United States, where 450 different types are sold and more than 2.5 million vending machines dispense them around the clock, including in our schools. The American Beverage Association says that, in 2004, 28 percent of all beverages consumed in the U.S. were carbonated soft drinks. Beverages are carbonated for various reasons.

Many people find the fizzy sensation to be pleasant and like the slightly different taste that carbon dioxide provides. Carbonated beverages, particularly naturally carbonated spring water, were once thought to be health tonics, and the effervescence can help soothe an upset stomach. To keep the carbon dioxide dissolved, cans and bottles of soda must be kept under high pressure. Containers might explode when shaken, because of the build up of the gas, or the beverage might spray out when a shaken container is opened. The carbon dioxide in a carbonated beverage also causes people to burp after they drink it, because the gas is released after being ingested into the body.

II. Types of Carbonated Drinks

A. Soda – Many people begin to drink carbonated beverages in childhood with a first sip of Coke, Sprite or Dr Pepper at a birthday party. B. Coffee – Although the ventures didn’t succeed, Starbucks tried to introduce a carbonated coffee beverage called Mazagran and Coke attempted the same thing with Kona. C. Carbonated Water – Carbonated water (also known as sparkling water, fizzy water and seltzer) is popular among weight-conscious or other people who want to avoid sugar sodas. It is available plain and in a variety of light flavors, like lemon, raspberry and vanilla. D. Sparkling Wine (Champagne) – Sparkling wine—or champagne, depending on where the beverage was produced—is the drink of choice for celebrations and also pairs well with light dishes like fish or chicken. E. Energy Drinks – Enviga, Red Bull, Jolt and Monster are carbonated drinks that have stimulants that help energize.

F. Juices- You can buy juice that has carbonation but check their nutrition labels to see how healthy they are. One example is the Nantucket Nectars line of lightly carbonated juices called Nectar Fizz.

III. Technical Feasibility
A. Business Location

Location to setup a Carbonated Drink Distribution is on a urban area where everybody can have an access buying drinks. Location can be on a beach for summer is coming everyone wants cold drinks.

IV. Organizational Feasibility
A. The legal status of business play an important role in any setup; the proposed
Carbonated Drink store setup is assumed to operate as a Franchise of bigger organizations.
V. Conclusion
Carbonated Drinks are what most people want. Drinks like this will consumed by most of people especially in urban area where it is now the trend.


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