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Feasibility Report Essay

The company will sell custom-made cakes, cupcakes and coffee. The revenues from the business will come from the sale of decorated cakes and cupcakes, as well as coffee for customers who visit the shop. The business will raise revenue from service: cake decoration and creation of the centerpieces of many of the most remarkable occasions of the lives of clients. Service revenue will come from different customized cake designs, decoration and bake creations. The business will use many different designs as discussed by Graham (2007) and Wilson (2011). The major revenue source during the initial year will be service revenue, including drink, cakes, and cupcakes sales. The business includes walk-in service. It will have two ordering delivery channels; phone orders and via online ordering. In addition, parking bays will be provided at a fee. The projected revenue from parking bays will be $75000 per year. The revenue from the sale of cupcakes, cakes and drinks is projected to be $100000 yearly. The revenue from custom-making service will be $50000 annually. Therefore, the total projected revenue will be $225000. Cost Drivers

The business will consider the costs in order to stay in business (Marron, 2014); (Kidder, 2012 ). a) Upfront Costs
Since the business is new, there will be several starting costs before official opening. Upfront costs consist of the purchase of furniture and fittings (table, chairs, coffee machines, installation of EFTPOS (electronic funds transfer at point of sale) and computers, cutlery, and front decoration (Ilasco and Seto, 2012 ); (Spencer, 2010). Advertising expenses will consist of the advertising campaign in the initial year. The advertising drive will be geared towards increasing sales to cater for the other costs (Marquis, Demand Media, 2014). Materials for shop decoration will be used to attract new customers. The total cost will include the cost of employing an interior designer. In addition, the business will consider the bond for the rent. This is because the expense must be paid prior before the business is opened. There will be other upfront costs that will include the certificates and legislations required for the business opening (Department of Health, 2014). b) Fixed Costs

Owing to the scenic area of Melbourne, the high cost of rent must be taken into account. Utilities like lighting, heating, telephone lines, internet router and air conditioning have to be considered before the official opening. The business will choose a cheap electricity supplier. There are many to choose from (Smart Utilities, 2014). For an attractive design of the display in the shop, an interior designer with experience will be sought once per year. The cost associated with this will be recorded as ‘expenses for design.’ Besides, the parking bays’ rental will be a yearly fixed cost paid to Melbourne City Council (Hamer, Currie and Young , 2011). The parking bays will be provided to increase revenue. The business will take legislations into consideration, because set annual fees will have to be paid to the relevant bodies to ensure business continuation. c) Variable Costs

These are the expenses that will change with the output of the business. The main variable cost in the cake and cupcake shop is raw materials used in the production of cupcakes, coffee and cakes such as lollies, vegetables, fruits, flour, milk, coffee beans and chocolate (Leach and Melicher, 2014). The cost of vegetables and fruits will change depending on seasonal and weather changes. There will be other variable costs like package expenses: boxes, bags, staff wages and utilities. The workers in the shop will include
1 baker

1 decorator
Junior casual staff
Wages will be paid fortnightly. Additionally, the business will offer staff uniforms and training opportunities.

There will be allowance of discount expenses owing to the high-inventory turnover and the need to supply fresh products. On special occasions, the business may have deals or offers that will reduce the unit profit. There will be other expenses like machinery maintenance, new fittings and insurance. These will be required as the business grows. Resource Requirements/Mapping

Human Resource
It will be very easy to get the key employees as it will only involve placing adverts on the street notice boards. There will be an added cost of interviews, as well as paying the Melbourne City Council (City of Melbourne, 2014).

Physical Resource
Property for lease is available in the area identified. Due to the scenery of the area, the cost of lease is high. However, the expected returns are high. The business premises will be gotten under a one-year lease. This will save the cost that may be incurred in paying monthly costs. Similarly, it will avoid the costs associated with monthly rent increases. Financial Resource

The total startup cost is $130000. The business will raise $30000 and $100000 will be obtained from the bank as loan. Costs for maintenance will be catered for by the revenue from the business. Investment Size

The business plans to raise $130000 to meet its startup cost. The funds will be used for: Developing the company’s cupcake and cakes store location
Financing for the first year of operation
Capital to buy baking equipment and ovens
The company will contribute $30000 to the venture. The remaining $100000 will be financed by the bank as loan. Projected Startup Costs

Initial Lease Payments and Deposits
$20000
Working Capital
$60000
Security Deposits
$20000
Opening Supplies
$10000
Company Vehicle and Lease Deposits
$2000
Marketing Budget
$10000
Miscellaneous and Unforeseen Costs
$8000
Total Startup Costs
$130000

References
Aaron Marquis, Demand Media , 2014. The Average Profit Margin for a Cake Bakery. [Online] Available at: http://smallbusiness.chron.com/average-profit-margin-cake-bakery-14214.html [Accessed 11 05 2014].

Department of Health, V. A., 2014. Starting a food business. [Online] Available at: http://www.health.vic.gov.au/foodsafety/bus/foodbus.htm [Accessed 11 05 2014]. Graham, J., 2007. The Crabapple Bakery Cupcake Cookbook. Print ed. London: Penguin Group (USA) Incorporated. J. Leach, Ronald Melicher, 2014 . Entrepreneurial Finance. 5 ed. Stamford: Cengage Learning. Kidder, D., 2012 . The Startup Playbook: Secrets of the Fastest-Growing Startups from Their Founding Entrepreneurs. Illustrated ed. San Francisco : Chronicle Books. Marron, D., 2014. Cupcake Economics. [Online]

Available at: http://dmarron.com/2009/11/28/cupcake-economics/ [Accessed 11 05 2014].
Meg Mateo Ilasco, Catherine Seto, 2012 . Mom, Inc.: The Essential Guide to Running a Successful Business Close to Home. Illustrated ed. San Francisco: Chronicle Books. Melbourne, C. o., 2014. Rates and valuations. [Online]

Available at: https://www.melbourne.vic.gov.au/buildingandplanning/ratesandvaluations/Pages/RatesandValuations.aspx [Accessed 11 05 2014].
Paul Hamer, Graham Currie, William Young , 2011. Parking Price Policies – A review of the Melbourne congestion levy. Australasian Transport Research Forum 2011 Proceedings , 1(1), pp. 1-16. Spencer, P., 2010 . Start a Cupcake Business Today. London: InformationTree Press. StartupBizHub, 2014. Starting a Cake Business. [Online]

Available at: http://www.startupbizhub.com/starting-a-cake-business.htm [Accessed 11 05 2014].
Utilities, S., 2014. Compare Electricity Rates in Victoria. [Online] Available at: http://www.smartutilities.com.au/electricity-comparison-victoria/ [Accessed 11 05 2014].
Wilson, D., 2011 . Baker’s Field Guide to Cupcakes. Unabridged, reprint ed. New York City: Houghton Mifflin Harcourt.


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