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Favorite Brand Paper Essay

In the world of mysteries finding a brand that would keep society interested in wondering the possibilities of future evolutions. My favorite brand is fascinating because of the continuous enhancements that are made to help improve the use of their products for any age and genre. Samsung has a range of products from electronics to appliances which will help consumers in their everyday living obligations. The brand is well known in various countries nationwide and has limitless abilities to what it can do. The performance levels are steady increasing to make life easier for the consumers. Samsung has been around for over 70 years, accomplishing to exceed with diverse products and services “businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media (Samsung Group, 2014).” Just to think the company started as a business selling black and white televisions.

Samsung was able to invest in areas of the market such as construction and subsidiaries to wider their purpose or generalization of the business. As of today the company could not be label for one certain market or sector of the business world. It is one of the reasons I am passionate about Samsung as a brand. When thinking of a brand my collective thoughts are depending on how could a brand or company can progress as the economical standards changes and revolutionizes for the better. Since technology has become a part of the consumers’ everyday living, Samsung technology has become a force to reckon with in the technology world. I have aspirations of becoming an entrepreneur for several businesses in the market. The brand has the ability to notice areas of the business world were the consumers’ desire and sometimes need. I like that it gives consumers multiple options compared to Samsung’s competitors. Competitors are able to study the company’s merchandise after it has entered the market.

For instance, one of Samsung’s mobile phones known as the Galaxy Note was the first on the market with a larger size mobile for easy access and demand to the public. Apple INC, a competitor in the technology market used similar elements to the Galaxy Note device including the size for the new IPhone 6. Not only consumers are noticing the Samsung as a successful brand competitors are trying to find ways to duplicate their products and services. When I view a brand as a consumer three major concepts would attract my attention. The longevity of the business would be one. The marketing strategies to attract customers would be two. The last would be the innovations and perception of the brand. I am interested in wanting to know the length of time the brand has been in the market. If a brand or company just has been available to the market, it has not been analyze for future longevity.

Samsung has been around for many years The Company has not depleted could speculate that the company has the necessary components to drive the success of a positive business. The valuable way I am able to define Samsung market strategies would be the effort foresee innovated products and services straight to the fingertips of the consumers. The brand has the ability to create profits from the various outputs. The marketing strategy is in the positive direction because the name is on multiple products and services making the company well known. The brand innovations would include thorough research and testing to make sure the next product is better than the last. Consumers want a product or service that is accessible, quick, but not complicated. Samsung was able to use technology as tool for innovating their ideas to attract consumers.

In the past Samsung has negative and positive publicity about their management procedures based on management. It seems to not affect the sales of the products and services. The company are able to have distribution in Korea at a lower cost than it would be to run a distribution in the United States. It allows the brand to focus on the customers as they appear to enhance the products and services with new technology for future obligations. Samsung was able to think out of the box for the purpose of giving the consumers a variety of products and services. The products and services are nationwide and has helped consumers in fulfilling their everyday obligations with ease. The Samsung brand has been around for many years.

Reference
Samsung Group: www.samsung.com
Perreault, W. D., Jr., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (19th Ed.). New York, NY: McGraw-Hill Irwin.


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