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Fast Food and Traditional Filipino Way Essay

Statement of the Problem

Both Franchise offer almost have the same product. McDonalds Philippines, an American fast food company they offer burgers, spaghetti, fries and fried chicken. they also have deserts Mcflurry, sundae, vanilla ice cream on a cone, apple pie, and coke float. Jollibee deserts are mango pie, sundae, vanilla cone twirl, chocolate krunch ice cream, and coke float. Almost the same as McDonalds.

Causes of the Problem
SWOT ANALYSIS of Jollibee
Strengths:

– Jollibee has grown exponentially on all aspects on operation.
– Superior menu line-up.
-Creative marketing programs.
– Efficient manufacturing and logistics facilities.
– It is a stronghold of heritage and monument of Filipino victory.

Weakness:

– The existence of other competitors.
-still needs expansion to widen its sales

Opportunities:

– Employees received extensive training so that they could learn the corporate values of integrity and humility.

Threats:

-The rivalry between Jollibee and McDonald.
-Jollibee was reported to have been using earthworms in its beef patties for many years to get customers ‘addicted’ to certain so-called chemical elements in earthworms.

Alternative Courses of Action
I think Jollibee should offer dish which is popular in the Philippines so that they could have a different perspective from the target customers. This is evident as they are constantly adding its product range on top of their already popular favorite menu, in order to allow its local customers to experience the traditional Filipino way of having local flavored taste in a comfortable setting.

The main draw for customers into Jollibee’s restaurants is the appeal for local styled food offered to Filipinos’ preferences. This is evident as they are constantly adding its product range on top of their already popular favorites menu, in order to allow its local customers to experience the traditional Filipino way of having local flavored taste in a comfortable setting.

Advantages and Disadvantages

Advantages

-continue to improve services to have an edge to the competitors
-the company originated in the Philippines Compared to McDonalds
-it is more known to Filipinos
-affordable

Disadvantages

-the target market is mostly kids only
-some foods were made from unhealthy ingredient like MSG

Recommendation
Jollibee should involve itself as being closer to Filipino families as compared to its competitors. There is already widespread awareness locally that Jollibee is a local Filipino establishment, which in turn appealed to the mass population whom felt more comfortable in a familiar setting. Tailoring its menu towards the Filipino taste, it positioned itself as the favourite destination for family outings as compared to its similar competitors.

Conclusion
Based on the information, therefore I conclude that Jollibee will make the company survive for a long period of time without being interrupted by its competitors if they will make their business closer to the hearts of the Filipino.


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