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Fashionista Essay Topics & Paper Examples

The Fashion Channel Case Study

Please read and analyze this case on market segmentation and targeting options for a cable television network dedicated to fashion programming. No research into the industry or firm is necessary. Please use only the information provided by the case. Each team should complete Exhibit #4 “Ad Revenue Calculator” and Exhibit #5 “Estimated Financials for 2006 and 2007” and submit a copy of their team’s work at the beginning of class. A spreadsheet is provided to help you with this assignment. Consider the following questions and come to class ready to discuss your ideas and recommendations: 1) How do we learn from the consumer research and market data? Starting in 1996 TFC (the fashion channel) had a great success because of…