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Fashion Work Essay Topics & Paper Examples

Fashion Work and Identity

Did you that the label is more important than the labeled? In the process of buying goods and services, majority tends to be drawn by the labels and little interest is given to the product. The label is more fascinating than the product and it seems to speak on behalf of the product. In the modern world, a culture has been developed where great is the label other than the brand. Companies are digging deep in their pockets with an aim of making their brands more emotionally appealing. They have set out to make ‘cool hunting’, market research, design development and promotions in an effort of increasing the desirability of their brands. What is there in branding that makes is…