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Fashion Essay Topics & Paper Examples

Punk Fashion

Punk Fashion Punk fashion is the clothing, hairstyles, cosmetics, jewelry, and body modifications of the punk subculture. Punk fashion varies widely, ranging from Vivienne Westwood designs to styles modeled on bands like The Exploited. The distinct social dress of other subcultures and art movements, including glam rock, skinheads, rude boys, greasers, and mods have influenced punk fashion. Punk fashion has likewise influenced the styles of these groups, as well as those of popular culture. Many punks use clothing as a way of making a statement. Punk fashion has been extremely commercialized at various times, and many well-established fashion designers — such as Vivienne Westwood and Jean Paul Gaultier — have used punk elements in their production. Punk clothing, which was…

Tom Ford

Tom Ford is an American Fashion designer, who is famous for turning around the Gucci fashion house. For the past 20 years, Tom Ford has been one of the most influential designers in the world. Tom was born in Austin, Texas but spent the majority of his childhood in Santa Fe, New Mexico. For Tom, nature was definitely on his side. He talks about being picky with what he wanted to wear, even at the age of 3 or 4, and was noticing small details on his shoes that he didn’t believe were right. (Tom Ford OWN Visionaires documentary, 2011) At the age of 17 he moved to New York to pursue acting, he realized he didn’t like not being…

Fashion and Social Media

Due to the changes in technology British luxury brand Burberry has changed its global product and marketing strategy. Burberry is using social media to reposition and better market its product. For small fashion companies like 3. 1 Phillip Lim the use of social media to generate business internationally can be harmful to its reputation. I will discuss the pros and cons each company could face while using social media to generate business internationally. Burberry was founded in 1856 by Thomas Burberry, who opened his first store in Basingstoke, Hampshire, England. By 1870 the business had established itself by focusing on the developing of outdoor attire. Burberry is most famous for its trench coat. The company has branded stores and franchises…

Fashion Interpretation

“Clad in a tank top or a cool t-shirt teamed with rugged pants having knee-cuts , unkempt hair, sporting a tattoo, pierced nose and ears, a sling bag and an iPad or a blackberry in hand”- if this is how you carry yourself then, according to today’s Indian youth brigade, you are a FASHIONABLE guy or girl. You are “the talk of the town”, a heartthrob, the most sought after. Welcome to the neo-age where fashion in India is equivalent to western attire and scanty clothing, luxury brands and goods and flaunting of these. Children, teenagers and even the elderly have been bitten by the “Pose & Expose” bug. Indeed, it’s a pity that we Indians fail to sense the…

Winter Fashion Story

The Winter season may be over, but its trendy styles won’t be. Attention grabbing attire from chunky and bright jewelry to classical pencil dresses have become quite prominent. And, yes, even though it is winter , don’t let your dresses linger in the back of your closet! Mix and spice it up with scarves, hats, and vibrant jewelry. Just because winter is notorious for its freezing weather doesn’t mean you have to wear six layers of warm clothing that may not even be fashionable. So take this fashion report to your ultimate benefit and gain some valuable tips and pointers that may bring out the fashionable pizzazz within you. Pea coats If you truly crave to stand out from the…

Comme des Garcons

Comme des Garcons is a fashion label that was founded in Tokyo, Japan. It is headed by Rei Kawakubo, who owns the company with her husband Adrian Joffe. Rei Kawakubo is an untrained designer who studied fine arts and literature at Keio University. After she graduated she began working for a textile company and shortly after became a freelance designer. In 1973, she established her own company Comme des Garcons Co. Ltd and opened a boutique. At first it was clothing only for women but three years later she added men’s line. It became very successful in Japan and in 1980 Comme des Garcons had its own show in Paris, France and immediately attracted public by its predominant use of…

Zara’s Fast Fashion

Absrtact This paper was written for the purpose of researching and illustrating fast fashion strategies which include strategic integrated supply chain, manufacturing and sourcing methods. Fast fashion is explained as a system that involves more control over operations and customer “strategic behavior” by using the combined benefits of both the “quick response production capabilities” or “short production and distribution lead times”, which minimizes clearance items by finding more reasonable balances between supply and demand, and the “enhanced product design capabilities” or “highly fashionable product designs”, which plays homage to customer values. This paper also analyzes methods used by fast fashion leader, the Spanish, Inditex owned Zara. A closer look at Zara’s supply chain, market responsiveness, flexibility, technology, pricing and costs…

Patricia Urquiola and Rei Kawakubo

Assignment Compare and contrast two leaders, at least one of whom must be a business leader. Which of the two was the more effective leader? Why? What skills must they demonstrate? These two leaders must be explicitly named in your assignment and will be drawn from your knowledge of them or from biographies of modern-day leaders. Provide enough details of these two leaders so that a reader, who does not know of them, will be able to follow the points about them that you are making. Your assignment should demonstrate that you know what makes a successful leader, manager and entrepreneur in any situation. Word count The total number of words should be 2500. (from the start of the Introduction…

What is the Fashion

This term does not just define all the latest or the most popular or the most famous clothes. In reality this social phenomenon involves more importance. In some way fashion helps us to show who we are and depict our personality in the terms of visual information. In the way we choosing clothes we show our attitude to world and other people. It is also some kind of communication. We put some of our personality at everything, how we behave at different situations, what we eat and which style of clothes we choose at shops. All the parts of it build the main stream of fashion. But in spite of our personality every person at the world have something in…

Love fashion

In the early 90’s, Kate Spade began what would soon be an illustrious career that spurred thousands of women into a deep love affair with handbags and accessories. Born Katherine Noel Brosnahan in Kansas City, Missouri, Kate is a journalism graduate who began to love fashion at her job in Madamoiselle magazine. Being adept at her work, Kate quickly rose as the senior fashion editor of accessories and in her six years of working at the magazine, Kate saw a need for practical yet stylish handbags for ordinary women. Realizing this need, she quit her job in 1991 and went on creating her own line of handbags. With her husband Andy Spade, who became the creative director and advertising manager,…

Deconstructing the Sphinx of Fashion

Clad in drapes and flowing fabric, with enough chutzpah to sport a turban that had become her signature, Madame Gres had always been an icon of fashion and art. With a stellar list of clients and muses, from noble royals such as Princess Grace of Monaco, Princess Matilda of Greece, the Duchess of Windsor and the Duchess of Deterling, among others; to film celebrities and then-socialites Marlene Dietrich, Jacqueline Kennedy-Onassis, Barbra Streisand, and Greta Garbo. Such was her presence and inimitable style that many would say, unwittingly, that she was more Garbo than Garbo herself (www. parfumsgres. com). Full of passion and fashion, and shrouded with mystery. Even her birth was mysterious. Many documented sources indicate that she was born…

Meerza Fashion

I. The Summary Meerza’s Tailoring Fashion house has been in the marketplace for more than 10 years. She started in Paris from “bricks and mortar” studio and has grown her business to gain an award for Best Female Entrepreneur in France. She offers specially made suits, mostly for senior executives, at €750 per suit, which is considered a fair price in Paris. As the business was growing, she employed staff in London, Paris and Brussels to facilitate fabrication and delivery. The online-service she’s providing should simplify and fasten the process of taking measures and making orders, however it often does not. The customers unsatisfied with the service and thinking their clothes are neither specially-made, nor made properly so they fit…

Calvin Klein

Calvin Richard Klein was born and raised in New York City’s borough of the Bronx. He decided he wanted to be a fashion designer at an early age, most probably as a result of the influence of his grandmother. Leo and Flora Klein were his parents. They both worked in the grocery business. Flora’s mother, Molly Stern was an accomplished seamstress. She operated a notions shop and tailoring business where Calvin spent a lot of time as a child. (Marsh) Calvin attended P.S 80, a public school that a lot of other famous people attended including Penny and Gary Marshall and Ralph Lauren. (Marsh) At P.S 80 he excelled in art and drawing and upon graduation went to the High…

Macro Environment of Zara

Zara is a very big clothing chain from Spain. The chain was founded in 1975 by Mr. Ortega, and it now has more than 1.000 stores in approximately 63 countries – so it is a very big chain. However Zara has its biggest market in Spain, where they have 364 stores in total. They sell fashion clothes of a fairly good quality to reasonable prices – this also means that they have a broad target group, which we believe to be from kids to adults younger than 50, both men and women. Over the years Zara has expanded their product line heavily, so now they also sell accessories, cosmetics, furniture and perfumes http://www.studymode.com/essays/Marketing-Zara-996518.html Zara is one of the most famous…

Alexander Wang

Mention Alexander Wang and almost instantaneously, images of offbeat, laidback styles, drenched in white, pastel shades and black would come to mind. The young designer had, in a time period of only three years, made a name for himself in the industry with his clean-cut minimalism and perfectly classic tailoring. Each and every one of his garments speak for themselves as they are sent down the runway at Fashion Week in New York, clad by kooky ‘of-the-moment’ models, to the discerningly favourable eyes of the big names, the style gurus and ‘It’ girls – the who’s who of fashion. His journey to success may have been brief, but the wunderkind continues to churn out hugely popular designs, and it most…

Why Vintage Fashion Will Always Be Popular

Old style fashions have observed a robust resurrection in the previous pair decades, starting with the grunge design in the early on 90′s. Functioning class rock rings out there of towns like Dallas aided release thrift-store throwback items into the national limelight. The fashion started as a direct end result of economic challenges and mellow attitudes in the pop culture movement. By the past due 1990s, thrift-store trends acquired gained an eclectic but popular representation in the generation X market. Over the earlier ten years, numerous of these types of low-budget style alternatives became the goal for high-fashion designers as vintage relocated off Primary St and on 5th opportunity. Vintage Fashion Becomes Mainstream Many popular creative designers went retro at…

Fact Finding: Instyle Magazine

Instyle is a women’s fashion magazine originally launched in the United State by Time Warner Inc. The magazine issues monthly, providing photographs and articles about fashion, beauty, lifestyle, and celebrity styles to readers. (http://www.instylemag.com.au/about.asp) After 18 years development, Instyle becomes an international brand that has editions in seventeen countries. The brand has five extensions – the InStyle website, InStyle Weddings, InStyle Hair, InStyle Makeovers, and Instyle books. The mission of Instyle is to translate high fashion and celebrity glam into options for readers to buy and try (Instyle Media Kit, 2012). Instyle targets 18 – 50 years old women, with the core target market being from 25 – 35 years old. Most of them have college educational level while some…

Funny Face Movie Review

There are pictures about the existence of which you know from the very childhood. Those are masterpieces of the last century which have been still living nowadays. One of such chefs-d’oeuvre is the musical Funny Face. The play Funny Attractive Face had been already staged in 1927 on Broadway. The title, the main song and four items of the program were taken from that play for movie known as Funny Face nowadays. The plot of the musical was mostly changed to Wedding Day (1951). Wedding Day was the Broadway musical play by Leonard Gershe, loosely based on affairs in his friend Avedon’s life. Roger Edens, the producer of Metro Goldwyn Mayer bought the play for their studio with Astaire and…

Fashion & Marketing – Individuality vs Conformity

A seemingly intractable paradox underlies Westerners choice of fashion in the twenty-first century. On the one hand, the democratic and social progress made in the West in the past fifty years has led to radical revaluations of, and profound reversals of attitudes towards, issues such as gender, class, race, social stereotypes, cultural identity and so on: in short, the Western citizen of 2005 has far greater personal freedom for expression than could have been conceivable for a Westerner in 1905 or even 2005 (Craik, 1994). The modern student of Western fashion trends might therefore reasonably expect to notice in the clothing choices and styles of twenty-first Westerners ever greater diversity and individuality – to notice a kaleidoscopic and multi-coloured efflorescence…

Marks and Spencer’s Company Analysis

Marks and Spenser is the largest retailer in UK, and 43rd in the world. The company owns more than 1103 stores, of which 703 – in the UK, and the remaining 400 in 44 other countries (Marks & Spencer, 2013). M&S has been known as a manufacturer of clothing, but since the 2000s, the company developed in other areas, including: food, household good, financial services. In 1998, M&S became the first British retailer profit of which exceeded £ 1 billion (Bevan, 2002). This essay will focus on origin and key developments. Also, it will touch on strengths, weaknesses, opportunities and the threats the organization faces. M&S started as a small household shop which established by Michael Marks in 1884. Because…

Swatch Makes Time for Luxury

1. What role does the consumer’s culture seem to be playing in Swatch’s marketing strategy? The role the consumer’s culture seems to be playing in Swatch’s marketing strategy can be divided mainly into three categories. * Lifestyle (Swatch’s trendy fashionable watches giving value proposition and addition to the product purchased). * Status symbol (Swatch’s High end luxury watches which were specially designed and hand made products adding to customer’s Status). * Gender (Swatch targeted both Men and women by having a joint venture with Trinity Jewellery and for Men who were more involved in recent trend and fashion ). 2. Explain, in terms of internal consumer processes, why Swatch puts so much emphasis on marketing communications. The company has various…

The relationship Between Fashion and Lifestyle

To begin with, I shall look at what fashion is; it is a currently popular style or practice involving clothing, footwear or accessories. It mostly refers to the current trends in looks and dressing style of a person (Cumming 234). In most cases, fashion is confusedly related to costumes; when a person talks of fashion they are seen to mean fashion in terms of textile. Fashion is seen to originate from the Western world and it is copied by other places. In this paper, we shall look at how fashion affects lifestyles and the group of people who are affected most. The paper further investigates how media is used to transmit fashion from one region to the other. Although it…

Psychological Benefits of Fashion

Fashion has been identified as one of the prevailing entities that can be observed all throughout history. It is an indication of styles and customs that are widely practiced at a particular time. Nonetheless, the usage of such term is always associated with clothing. However, in a greater sense, the concept of fashion encompasses more than clothing— it is something that pertains to a much bigger picture. The interest if humans in fashion are not just of recent origin. To prove such point, since the pre-historic many people have adorned their skins with colored clays and even tattoos, while clothing has been considered as one of the most absorbing yet was also treated as an important issue in life as…

My interest in fashion

I have always been passionate about fashion. My interest in fashion led me to pursue my Bachelors in Fashion Design from Pearl Academy of Fashion in Delhi, affiliated to Nottingham Trent University in UK. I was one of the top students of my class and was given an award for the best portfolio of garments. During the course I got an opportunity for intern at Ritu garments. It was here that I developed a keen interest in Fashion Styling. After a lot of research, I found that Birmingham City University in UK was offering the course that best fit my requirements. My prime concern with any course I chose to undertake is that the programme should enable me to nurture…

Fast fashion

Introduction Nowadays such term as fast fashion is far not new, it combines enhanced design and quick response systems. In 80th and 90th in order to get more profit brands shifted to the low-cost high fashion oriented on people who not willing to spend a lot of money however in love with fashion and instead of selling them two standard collections per year making them come back to shop and buy clothes every two weeks as collection changes and rarely repeated. Zara, H&M and Benetton are three of the most major fast fashion brands, however some of their steps from the “supplier of raw materials to the end-customer” in this case these steps are designing, manufacturing, distribution and retailing not…

An Analysis the Differences Identity

Abstract In recent years, majorities of people across the world consider ‘fashion’ as a status symbol and see it as a sign of growth and prosperity. Fashion is a general term for a popular style or practice, especially in clothing, footwear, accessories, make-up etc. The word ‘Fashion’ refers to a distinctive; however, often-habitual trend in a look and dress up of a person, as well as to prevailing styles in behavior. Generally speaking, it is the latest creations made by designers and is bought and used by only a limited number of people immediately after its launch. However, often those fashions are translated into more established trends. Technically speaking, the term, ‘costume,’ has become so linked in the public eye…

Jacqueline Kennedy Onassis

“Many people called her the American Queen. ” (Mattern) Jacqueline Kennedy Onassis was by far the most iconic fashion figure of the 1960’s. She shaped fashion especially for women in her own time, but more than just being a significant influence on how women dressed in the 1960’s her style has transcended the boundaries of time and the modern women even looks to her on matters of fashion. Jackie, as she was fondly called, did not remain as a potent fashion figure only in the 60’s but continued to shape the fashion industry worldwide, even after her days of glory as the First Lady of America. The influence of Jackie’s style can still be seen now on the catwalks, every…

LVMH – Fashion & Leather Goods

LVMH, known as Moët Hennessy • Louis Vuitton, is a French conglomerate and the largest producer of luxury goods in the world. LVMH was formed in 1987 with the merger of Moet et Chandon a champagne manufacturer, Hennessy a cognac manufacturer, and Louis Vuitton a fashion house. The LVMH group is comprised over five sectors: Fashion & Leather Goods, Wine & Spirits, Perfumes & Cosmetics, Watches & Jewelry, and Selective retailing. This external analysis will focus on the fashion and leather goods sector, which accounts for 30% of the company’s total revenue. Analytical Tools To grasp a better understanding of the fashion and leather goods industry, this analysis will use the PESTEL and Michael Porter’s five forces methods to assess…

Fashion Icon & Fashion Leader

Abstract No one could have a accurate and comprehensive definition of the two terms “fashion icon” & “fashion leader” in the past decade while these two new words appear frequently in the fashion world today. However, it seems that these have their own significance and concept in two different cultural perspectives. The propose of this research is to answer the question what does the “fashion icon” & “fashion leader” mean respectively in U.K. and China and what causes the difference understanding of it, which may influence the development of the fashion world in the future. Literature research, personal interviews and internet surveys are the methods that I used to explore this study which could get in-depth, comprehensive, professional and the…

Evaluation of Strategic Marketing Models in Fashion Industry

Introduction Fashion essentially involves change, defined as a succession of short term trends or fad and the very nature of fashion, where change is intrinsic, gives different emphasis to marketing activities (Eeasey, 1994). Furthermore, process research, according to Pettigrew (1992), in strategic management is paradigmatically diverse and empirically complex. Therefore, analysis of process model of strategy specific attention should be paid in fashion industry. Since it is significant without any doubt for a fashion company to choose the proper model to complement marketing strategy, evaluation of strategy process model could be essential. This essay attempts to evaluate Johnson & Scholes’ traditional model and Hill & Jones’ model in fashion industry by analysing and comparing these two models via a few…