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Facets Essay Topics & Paper Examples

The Facets Model

Advertising, as a fast-paced, ever-changing industry, continuously enhances the methods and techniques used to reach and convince its target audience. Traditional approaches were set aside; and the sweeping reason could probably lay on the missing elements the Facets model addresses. Advertising affects consumer responses in different modes/levels. The first is what the audience see or hear – the Perception Facet. Because consumers process and receive information from the senses selectively, and media of advertisement are limited accordingly, certain factors must be taken into account quite seriously by advertisers for the brand to get noticed: The target consumers must be exposed to the ad; the ad must get and maintain their attention, and the target audience must remember and recall the…