The purpose of this report was to investigate a student club at a private university in Jakarta, which is called BNEC (Bina Nusantara English Club) at BINUS University. BNEC is a non-profit English organization for undergraduate students of any major studying at BINUS University. Its main purpose is to develop its members’ English skills by providing TOEFL, Debate, Scrabble, Spelling Bee, Public Speaking, and Performing classes. BNEC has actively participated in various national and international competitions. The strengths of this organization can be seen from many national and international achievements that this unit has achieved. The main reason for its success was due to its strong leadership sustainability, which allowed the changing leaders and committees of the unit always manage to accomplish the set targets and goals.
Moreover, its tight selection process for the new members has resulted in highly proficient English participants, readily supporting the arranged activities. Lastly, the high-quality training programs available have contributed to a rigorous and intensive practice of using English for public performances. However, the unit has some areas for improvement. For example, the communication styles between supervisors and subordinates were sometimes problematic, as all participants underwent the learning process of teamwork communication.
The unit has also developed a certain degree of arrogance and pride, which even widened the gap between the unit with other lower proficient students studying in the university, and thus developing and strengthening its exclusivity. After taking both strengths and weaknesses into consideration, it is recommended that BNEC should begin to develop more social programs, carefully designed to help their fellow students outside their organization in the university, or even to other marginal members of the society living near the university, to improve their English proficiency and establish BINUS University and its surrounding areas as the English as a Second Language (ESL) area.
The purpose of this report was to investigate a student club at BINUS University, namely BNEC (Bina Nusantara English Club), and recommend a suitable solution to its problems and some suggestions for its future development.
When investigating BNEC, it was important to consider its current conditions in terms of its organizational structure, management/leadership style, materials development, marketing/promotion, programs and training.
The information used in this report was collected by having some interviews with personnel in BNEC, including the chairman, secretary, treasurer, promotion team, program coordinators, and some members.
PICs and members were sometimes difficult to meet
Important information is difficult to collect
It has been assumed that BNEC has not proved effective and efficient in running the organization. As the members actively participate in its programs and activities, it has been assumed that the implementation of its training programs shows little contribution to improving their proficiency levels. As most BNEC programs have generated many awards and prizes, it is assumed that there are still programs that do not result in significant achievements.
BNEC was established in 1992. It is the only English-based student unit at BINUS University. Its main purpose is to develop the member’s English skill by providing TOEFL, Debates, Scrabble, Spelling Bee, Public Speaking, and Performing classes. BNEC also actively participates in a variety of national and international competitions. It has achieved many achievements. Besides these, it is also widely acknowledged for its event organizing. BNEC was awarded The Best Student Organization in 2010, 2011, and 2012 by BINUS University.
Strong communication channels among members
A variety of programs offered
Active and supporting team members
Less involved in CSR (Corporate Social Responsibility) programs Focused only on one main headquarters, no branches
Limited resources for programs development
3.1 (Organization Structure) – this is just an example – Generally, BNEC consists of three big departments, which are ‘Information and Development’, ‘Product and Achievement’, and ‘Marketing and Communication.’ Each department has its own unit. In total, BNEC has 12 units, which are managed by the Board of Management. In the author’s perspectives, the way the organization is structured brings out some problems. For example, …..
(Management and Leadership Style)
All Board Management at BNEC are carefully selected, and each of them plays an important role in running the organization. ….
3.3 (Resource Development)
3.4 (Marketing and Promotion)
3.5 (Programs and Training)
After investigating BNEC, it was found that ….
It is important to consider the long term benefits to the organization when considering which programs or events were best conducted. …. The management style had to be easily adaptable for new opportunities such as …. ….
5. Recommendations and Implementation
The findings and conclusion in this report support the following recommendations:
The board of management needs to adapt to …
Programs need to be developed based on …..
Members must have email or online access on their electronic gadgets to enable them to be in contact with the organization at all times All marketing and promotion team should negotiate price and ongoing service agreements with external parties To reduce the organization long term expenses:
The organization could investigate the viability of ….
Training programs available for members should have the maximum duration of 1.5 months (6 weeks)