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Euro Disney Essay Topics & Paper Examples

Disneyland Paris

What factors contributed to Euro Disney’s poor performance during its first year operation? The biggest factors that contributed to the poor performance during the first year of Euro Disney’s operations were: a poor understanding of the marketplace, the issues and the cultural differences between two nations and two differing approaches to business and life. The major factor was ethnocentrism of the American leaders counterbalanced by French national insecurities. Assuming that people would come from all over Europe as part of the business plan but failing to comprehend how diverse those consumers would be was another major part of the problem. Even though Europe has recently united as the European Union, they have been strongly distinct and independent cultures for centuries….

Cultural Euro Disney

The word ‘management’ originated in America and ever since assumptions have been made about the universal acceptability and success of their business practices. There are a number of international ventures which have failed miserably due to Americans not considering the cultural aspects when entering into business in a new country. Euro Disney is a perfect example of the failure of American business processes in another country. The primary aim of this article is to explain how Euro Disney suffered the costs of cultural miscalculations. Geert Hofstede’s work on culture has served as the theoretical basis of this article. His dimensions of culture have been used to explain differences in American and French cultures & the problems that occurred at Euro…

Euro Disney

Despite a long story of success in the past, Euro Disney failed to anticipate demand accurately for their services. The company failed to recognize the frugality and price consciousness of the European customers which had a direct impact on the spending Patterns of the consumers. They assumed Europeans to follow the same pattern as the Americans however this was not the case hence it suffered huge losses. Cultural differences can lower the impact of a certain service and will lead to lower projected revenues. Euro Disney had visitors from all over Europe which spoke different languages, they shared different culture and history compared to American. It was important to integrate it into the theme park before hand. These differences adversely…