Haven't found the Essay You Want?
For Only $12.90/page

Estee Lauder Essay Topics & Paper Examples

Strategy Analysis and Choice

A SWOT analysis is important as a clear basis is provided to examine the performance of a business. It is also very important for the products a company offers, as it is essential in the branding and marketing of the company products. This model helps in the understanding of the ‘firm and its surroundings’. SWOT analysis for Estee Lauder from four aspects, such as Strengths, Weaknesses, Opportunities, Threats, they belong to Internal and External. At the internal of Estee Lauder also have strong brand name, research and development focus, strong distribution network, robust revenue and profit growth sales, weak liquidity position, customer concentration and weak performance in a few markets. At the external of Estee Lauder also have demographic trends…