ESPRIT – almost everyone knows this label! No wonder: ESPRIT is one of the most popular and well known fashion brands on the high street today. ESPRIT boasts an impressive collection of clothing for kids, men and women with varied product lines and modern designs, including women’s dresses for all occasions! In 1968 the brand was born in San Francisco. The company incorporated under the name of ESPRIT de Corp. and seven product line were created in 1971. In the same year the company also started business in Hong Kong. ESPRIT manufactures their clothing from Bangladesh as labor cost in minimum here. From many years the company is doing their business in Bangladesh. The business is not limited in supplier customer relationship rather it has become a relation of partnership.
On time delivery performance, quality assurance, following international standards, skilled and dynamic workforce, well-designed manufacturing process and many other factors are working to form this type of relationship. ESPIRIT is one of the most popular clothing brands because of their management of supply and demand. The demand is high and dynamic they needed to maintain their supply chain process strongly. Actually the well-designed supply chain process makes the ESPRIT successful to flourish their business. Products with highly uncertain demand are sourced from Europe, whereas products that are more predictable are sourced from its Asian locations.
ESPRIT asses the suppliers with different methods like spreadsheet, personal assessment, vendor rating, audit, cost modeling etc. before making final decision about the supplier. They also evaluate regarding facilities of, procurement process, inventory management systems, lead time, cooperation of buying house, form of logistics services that the company holds, pricing method etc.
There are might be several behavioral approach also applied to select a reliable supplier. After selecting a supplier by evaluating different selection methods then they evaluate the raw materials that are going to be collected by their supplier; here different issues are addressed like quality of materials, specification, certification of materials from international organization etc. The team of ESPRIT continuously inspects the manufacturing process. As the manufacturing process of RMG industry of Bangladesh is not up to date with modern systems the team provides guidelines to manufacture their products in a better way.
Courtney from Study Moose
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