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Enterprises Essay Topics & Paper Examples

Multinational Enterprises

The needs to fulfill market demands and find new revenue well have driven many corporations in the world to conduct their expansion strategy. One famous way out is to expand into foreign markets while enhancing the brand value in local market. The situation refers to internationalization or globalization in which many companies take the ways in order to boost sales. The situation occurs since nowadays a business operational coverage does not restricted by national boundaries since they can sell their services over the internet under B2B (business-to-business) or B2C (business-to-consumers) schemes. Many factors encourage companies to conduct internationalization; they include the belief that their products are unique and distinctive by any measures, have recognized brands; and possess worldwide distribution channels,…