Our Peer-to-Peer interaction affects us every day. From decisions, we make, to the places we go. It is human nature to listen and learn from other people. Though we would like to think we have control over outside influences, studies show that our surroundings play a key role in how we function. Solomon Asch’s (1950) social experiment demonstrated, consumers often modify their responses, consciously or subconsciously, when surrounded by others with conflicting opinions. Peer Pressure is only rising in today’s society; it can’t be escaped!
Our teenagers are the most influenced by peer pressure. Peers influence people because they want to fit in, be like peers they admire, do what others are doing, Its only natural for people to identify with and compare themselves to their peers as they consider how they wish to be (or think they should be), or what they want to achieve.
Peer Pressure is essential to social development. Its can’t be escaped! In turn peer pressure can develop a good character, if its learned to be worked the right way.
There are 3 main goals that individuals have in the long term: •Accuracy – in that individuals seek practical, consistent actions that are reproducible, through the information they already have and the actions that they do. Think of it as a need to achieve goals effectively and with the greatest perceived reward. •Affiliation – in that individuals seek gratification that their actions ingratiate them with other individuals. Think of it as a need to create social relationships with others in a meaningful, maintainable manner. •Maintenance of a Positive Self-Impression – in that people have a constant want to increase their own self-awareness so that they can feel better about themselves. Think of it as a need to behave in a manner that boosts their pre-existing self image – through action, statement, belief etc.