The purpose of the study is to investigate the impact of business communication on organizational performance in organizations. In business, message is conveyed through various channels of communication, including internet, print (publication), radio, television, etc. Whether or not significant change(s) results in the performance of an organization as a result of business communication is yet to be established. This study, therefore, is carried out to investigate the relationship between business communication and organizational performance in organizations using a contextualized and literature based research instrument to measure the application of the investigated “constructs”.
Using the survey method, the study would obtain sample data from 100 small and large manufacturing and service companies. The research instrument would show encouraging evidence of reliability and validity. Data would be analyzed using descriptive statistics, percentages and t- test analysis. The study is to find out that effective business communication is emphasized to a reasonable extent in surveyed organizations. However, the ‘level of emphasize’ is a question of degree.
It would also find out the extent of practices of effective business communication, which is related to the category of business (service versus manufacturing) and its size. The research findings would be limited to some extent by the confounding effect of variations within and between industry types of firm and industry sectors, and the use of respondents’ own-assessments of performance. The yet to be established research would be beyond the usual context of developed western economies, and thereby, potentially contains some lessons for practitioners and researchers in other developing countries.
BACKGROUND OF THE STUDY
The enhancement of effective organizational performance largely depends on the manner and way information is transferred and received among members of the organization. Nations communicate among each other through trade, fox relieve in times of natural disaster. Nations disseminate information on political, economic and social issues whiles effective communication has boost the performance of employees tremendously in modern organizations. However, the challenges that organization face in transmitting their information and messages has greatly affected the performance of some organizations in the country.
As the ‘live-blood’ of the organization, communication is expected to be clear and brief but comprehensive. This has not been so in many organizations. Therefore impedes on the overall output of the organization in the country. It is rightly said that thaw success of an organization is dependent on the transparency between the team members and clear understanding of ideas between them. Communication is very vital element in business management. Communication is the means by which people in exchange information.
According to Chester Barnard, communication is the means by which people are linked together in an organization to achieve a common purpose. The role of the effective communication on performance of an organization starts from the day an employee joins the firm to the time he or she leaves the firm. It is the prime responsibility of the Human Resource department to clearly inform employees the rules and policies of the organization for them to perform well. It is therefore important that the details, and the important deadlines; must be made clear to members concern in an organization to expect better performance.
Communication contributes effectively towards the organizational success. This is only done when it is used to perform its key functions of controlling, motivating, emotional expressions and decision making. In organizations, miscommunication is inevitable. Ineffective communication clearly affects a company’s performance leading to a drop in share price. Moreover, effective communication is critical for employee motivation and job satisfaction (kinicki and kreitner 2006) When communication is not effective, the end result is an increase in production time and a decrease in the bottom line. In order to avoid this outcome, effective communication must be in place. (Joey, 2002) Poor communication in workplace is a serious problem and can be costly to an organization. The impact can be devastating to the parties involved. Some of the results include:
•Loss of business, customers, products, goods and services
•High employee turnover
•Loss of productivity, absenteeism, sabotage, injury and accidents, snick leaves etc. This study therefore seeks to identify the impact of ineffective communication on organizational performance and possible ways to address them.
PURPOSE OF STUDY
The purpose of the study is to explore the implication of ineffective communication on organizations and how to address them. One of the purpose for studying effective communication and organizational performance is to aid in the planning of the organizational activities. Also, find suitable solutions to curb the challenges facing the organizations. In addition to the above, the study would help business organizations to identify specific goals and as it were make sure that the goals are notwithstanding, develop an effective communication strategy for meeting those goals and verifying that the proposed strategy actually matches the laid down goals.
The study seeks to look at;
•The nature of communication and organizational performance. •Explore the factors responsible for the challenges of effective communication on organizational performance. •Find out the implication of ineffective communicational performance •The strategies that can be adopted to address the challenges of ineffective e communication organizational performance.
•What is the nature of the challenges in communication on organizational performance?
•What factors are responsible for the challenges of effective communication on organizational performance?
•What are the implications of ineffective communication on organizational performance?
•What are the measures that can be used to address the challenges?
This is activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing or behavior. Also, it can be defined as the transfer of information from the sender to the receiver which is intended to make a meaning.
It is the process of identifying and grouping thee work to be performed, defining and delegating responsibility and authority, and establishing relationships for the purpose of enabling people to work effectively in accomplishing objectives. It is the process of diving work into convenient tasks or duties in the form of-posts, of delegating authority to each post, and of appointing qualified staff to be responsible that the work is carried out as planned.
It is the process for establishing a shared understanding about what is to achieved and how is to achieved, and an approach to managing people that increases the probability of achieving success (Weiss & Haryle, 1997). Performance is an iterative process of goal-setting, communication, observation and evaluation to support, retain and develop exceptional employees for organizational success.
STRUCTURE OF THE RESEARCH
The first chapter of the research talks about the introduction. The introduction involves background of the study, problem statement, aims and objectives, research questions, purpose of study, significance of study, scope of study, operational definition, structure of research and finally the Gant chart.
The chapter 2 also entails the reviewing of literature. The literature review covers the introduction, business communication, role and functions of communication, communication levels, and direction of communication, grapevine communication, communication channels, and barriers both emotional and interpersonal, effects of communication, employee morale and motivation.
Chapter three involves the research methodology. This chapter involves the introduction, research design, and target population, sampling and sampling and sampling technique, data collection procedure, data analysis.
The fourth chapter contains the analysis and interpretation of data. It’s introduction, questionnaire return rate, discussion of findings.
It treats the discussion of results. It’s introduction, summary, conclusion, references, appendices