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Electronics Art’s (EA) competitive advantage

Electronics Art’s (EA) competitive advantage from the perspective of the industrial organization view (I/O) is their choice of industry is very attractive. According to The 2013 Global Games Market Report, game revenues will grow at a compound annual growth rate (CAGR) of 6.7% to $86.1 billion by 2016. The number of gamers worldwide will rise from 1.21 billion this year to 1.55 billion. Next, we’ll have a perspective of resource-based view (RBV). Before the ages of digital game , EA’s resource based view in the past was great. They are just concentrated in making More than 100 titles games such as Battlefield, Madden NFL, FIFA Soccer, Rock Band, Need for Speed, and The Simpsons. SNS contents like monthly fee, partial…