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E-commerce Essay Topics & Paper Examples

Amazon Long Tail

The long tail is a phenomenon whereby firms can make money by offering a near-limitless selection the term was coined by Chris Anderson, an editor at Wired magazine, and I feel both Amazon and Netflix have a long tail model since they can offer things that many stores don’t carry so there is always something for someone. (Gallaugher) I feel like Amazon has done a great job of using the long tail method and have a limitless selection of anything someone could ever want or need. I find that I can see things I have never even dreamed about. I only buy books there but it is good to browse. Amazon “Offer{s} a nearly limitless selection and something interesting happens:…

Case Study, Amazon: From Book Seller to Service Provider

Niklas Zennstrom stated: “When we look at investing, we always think about ‘how defensible is this, how likely is it that somebody is going to copy this. ‘ E-commerce tends to be something easy to copy because it’s execution. ” Amazon is the world’s largest online retailer since the company opened in the garage of Jeff Bezos’, and its yearly are over 10 billion dollars. Many companies subsequently have copied Amazon and now compete for e-commerce profits; therefore companies like Google and Microsoft become an issue for Amazon. This has instigated Amazon to develop products for other e-commerce businesses, and now Amazon offers business- to -business e-commerce. This paper will discuss whether Amazon is moving away from its core competency…