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E-commerce Essay Topics & Paper Examples

Case Study, Amazon: From Book Seller to Service Provider

Niklas Zennstrom stated: “When we look at investing, we always think about ‘how defensible is this, how likely is it that somebody is going to copy this. ‘ E-commerce tends to be something easy to copy because it’s execution. ” Amazon is the world’s largest online retailer since the company opened in the garage of Jeff Bezos’, and its yearly are over 10 billion dollars. Many companies subsequently have copied Amazon and now compete for e-commerce profits; therefore companies like Google and Microsoft become an issue for Amazon. This has instigated Amazon to develop products for other e-commerce businesses, and now Amazon offers business- to -business e-commerce. This paper will discuss whether Amazon is moving away from its core competency…