Business plan “Ryanair. From Europe to United States” 18-01-2011 Deventer 1. The business profile 1.1. Description of our business The company is already No.1 low cost carrier in the Europe so it is beneficial to broaden the Ryanair’s horizon world wide. Our services will be cheap transatlantic flights to United States of America from London and Dublin airports to New York airport with Ryanair airlines. 1.2 Targeted market and customers In the low cost carrier market our customers will be mostly young and middle-aged people who want to go to America very cheap and consider as a goal not the journey and its comfort, but the destination. 1.3. Growth trends in this business The low cost carrier market is growing….