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Drink Essay Topics & Paper Examples

Botanical Beverage from Ixora Coccinea Linn Petals

The concept of using fresh edible flowers in cooking is not new. Today, many restaurants use different flowers in their ingredients for an exotic taste and for a touch of elegance. Some flowers are used for deserts; different flowers are mixed together in making salads. But who could have guessed that with the use of creativity, its sweet juice can be made into a delicious thirst quencher. Ixora Coccinea Linn, commonly known as santan, is very popular during the early days, wherein the children love sipping its nectar. The researchers were reminded of this activity when they saw a television commercial showing that the nectar was being sipped by the adult and the child trying the same. It gave the…

Poter Five Forces

The environment analysis of Coca-cola industry can be done as :Buyers There are many companies to buy the soft drink products. The companies that purchase cold drink includes Fast food franchises, food store, convenience stores and vendings. Generally, the individual buyers for small retails do not have pressure on coca-cola industry. But, the large retailers like: Wal-Mart have pressure or bargainin power on the coca cola because of it’s large order quantity. But again , the bargaining power of the buyers is lessened because of the loyalty of the end consumers towards coca-cola. Substitutes Generally, there are many substitues of coca-cola. It includes water, coffee, tea, fresh juices, etc. Coca-cola is able to counter it’s substitutes through brand equity, advertisment…

Why we get a brain freeze

Brain freeze occurs when something extremely cold touches the upper-palate (roof of the mouth). It normally happens when the weather is very hot, and the individual consumes something too fast. We all love Icey cold foods, especially on a ht summer day, but too much of it too fast can give us a real headache. Who hasn’t had a bout of brain freeze immediately after they throw that blizzard back too fast. Brain freeze is something which most people have heard of, but which they actually know very little about. Generally it is the term given to the feeling you get after eating or drinking something extremely cold. It tends to occur when these foods and drinks are consumed fairly…

Cultural turnaround at Club Med

Analysis – Political actions against over-consumption restrictions by government (prohibition, taxes..) – Economical cost reduction rise of off-trade because of sales/discounts in supermarkets rise prices of packaging economy crisis – Social health and fitness customers drink more wine then before beers demand – Technology innovation in beer production, new brands, flavors increase in efficiency – Environmental acquisition and mergers lower pollution, green enterprise – Legal restrictions in advertising age restrictions drink driving Action – Political Governments are campaigning strongly against drunken driving – Economical The off-trade is increasingly dominated by large supermarket chains such as Tesco or Carrefour, which often use cut-price offers on beer in order to lure people into their shops, and Heineken complained of an 11 per…

Coke & Pepsi in india

Q1) Identify the issues that are going on in this case with respect to issues management, crisis management, global business ethics, and stakeholder management. Rank these in terms of their order of priorities for Coca-Cola and PepsiCo. Q 2) Evaluate the corporate social responsibility (CSR) of Coke and Pepsi in India. Q 3) Are these companies ignoring their responsibilities in India? Or is something else at work? Q 4) why does it seem that Coke has become a larger and more frequent target than Pepsi in India? Did having and Indian born CEO help Pepsi’s case? Q5. How do companies protect themselves against non-stop allegations from special interest groups that have made them a target? Q 6) What should the…

Consumer behavior

MANILA, Philippines – To understand a Filipino consumer, businesses should focus on 4 factors: beauty, hygiene, health and convenience. These are the “key trends that would explain [Filipinos’] buying behavior,” stressed Luz Barra, commercial director of consumer knowledge and insights firm, Kantar Worldpanel. READ: Factors influencing Filipinos’ decision to buy, according to Nielsen In a media briefing on Thursday, September 4, Barra detailed why these matter to the local consumer: Filipinos like to look good Filipino women care about their looks, Barra said, and 72% of them specifically like to improve their hair and change their complexion. This is supported by the purchase growth of 12.6% in hair conditioners and 6.3% in hand and body lotion from June 2009 to…

Dunkin Donuts Marketing Plan

Founded first as a restaurant called Open Kettle, it was later renamed to Dunkin Donuts in 1950 by William Rosenberg and Stephen So in Quincy, Massachusetts. Dunkin Donuts has become most famous for its donuts over the years, as well as their coffee. They have approximately 3,000 restaurants in the US and around the world, and sell 2.5 million donuts every day. Dunkin Donuts has evolved into one of Forbes magazine “Top 10 Global Fast-Food Chains”, and tops the lists of other noted industry websites and magazines. Recently, Dunkin Donuts has changed the way they want customers to think about them by incorporating the tag line “America Runs On Dunkin”, and adding new menu items, to their marketing strategy. This…

Expresso Espresso

The specialty coffee industry had seen steady growth for years and the trend was expected to continue until at least 2015. Of the various segments within the specialty coffee industry, most of the growth was attributable to beverage retailers “Coffee and kiosks”. In 1979 there were approximately 250 specialty coffee retailers. The number quadrupled by 1989 to approx 1000 outlets, and it exploded to roughly 15000 by 2002. Nationally, specialty coffee sales totaled over $ 10 billion in 2005. For specialty coffee beverage services, including coffee, espresso, tea, chai and granite the leading drinks in 2004 were espresso-based beverages with average with an average of $50395/store. The second best selling drinks were drip-brewed coffee beverages at $ 333336 / Store,…

Alcohol Consumption among International Students

INTROUDUCTION Norms are not the same for every culture, the legal drinking age differs creating a gap between the number of adults and youth who consume alcohol. Also, in some countries people drink very often for different reasons such as celebrations, in order to gain confidence, and also to get rid of stress, or just because they like its flavor. Moreover, some religions don’t allow alcohol consumption, so most of the followers don’t consume alcohol. However, none of these boundaries completely stop people from drinking alcohol. Society nowadays uses it to socialize, as leisure and for special occasions in almost every country. The purpose of doing it is to provide Ilac students with knowledge about consequences of drinking, and provide…

Prohibition’s successes outweighed its failures in the years 1920–1933

The prohibition era was the period in the US when the manufacture, sale and transportation of liquor were banned. To completely eliminate alcohol from society was always going to be an impossible task due to the limited amounts of prohibition officers and the easy manner in which illegal alcohol could be made and old, so in that aspect of its ambition it failed. However it was able to reduce alcoholism, and as a result of prohibition fewer arrests for drunkenness were recorded. With those thoughts in mind, it is important to remember that whist some positives came from Prohibition, the negatives that came from the policy were far greater and more significant, so therefore it becomes nigh on impossible to…