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Dream Society Essay Topics & Paper Examples

A Review of The Dream Society

It is not easy to talk about businesses and make them appeal not only to a niche market but to all people. Most often, a book that talks about business, marketing strategies, and corporate culture is believed to be complex and even boring at some point. This I believe makes Rolf Jensen’s creatively written book entitled The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business a deviation from the complex and difficult-to-understand image of business books. The book is about the noticeable reality emerging in today’s business cycle of how the tales and stories behind the products become essential factors that help the product sell. Jensen managed, in his insightful book, to produce an…