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Disney Case Study

Section 1 Disney’s corporate strategy till 1994 was rooted on Walt Disney’s vision to “create universal timeless family entertainment.” Disney’s synergistic and coherent strategies supported the enterprise expansions and market growths during this period with stellar financial results as well as the timeless brand image. The strategies and the successful effects can be described into four categories (see Exhibit 1 for Disney’s strategic activities) Control of quality and financials, vertical integration “Oswald, the Lucky Rabbit” taught Disney the important lesson of total control and vertical integration. Disney established its own distribution house, film studio, music label and so on to better control quality content and costs. Synergies among business sectors with the same corporate culture & value made the communication…