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Disney Market Research Essay

In my perspective, methods that can be applied to Disney, which has a variety of different types of products (goods) and services is by applying multiple kinds of qualitative and quantitative methods, approaches, instruments, and with a variety of techniques to collect data and information. As we know that Disney has the products and services, of course, the approach method taken by both of these can be different as well. Goods are something that tangible and service is something intangible. Thus let’s discuss the research methods to be applied in any Disney product services. Disney Theme Park, Resort, Cruise Line and Hotel

To explain the research methods to Theme Park etc, those tend to be characterized as a service product. With the research objective to tailor-made Disney products so the approach is the research done by; observations and field surveys on customer satisfaction after the experience they had been acquired compare by their beginning perception. The instrument used is check list for observation, self-administered & mail (online) questioners for survey, qualitative measures technological devices and interviewed guidelines for interview (personal intercept and telephone as well). Sampling techniques used is simple random sampling. Disney Studios(Movies and Music)

Research approaches used for this product are observation the Disney movies and music, survey by online to the random viewers and listeners because used of purposive random sampling as a sample, qualitative measures technological devices and interviewed guidelines for interview as well. In this case we need moderator who is able to conduct a group discussion. Disney Media Network (Cable TV & Radio)

Owing to the product characteristics similar to Disney studios, the method was almost the same, except the respondents are pay TV viewers and radio listeners. Disney Interactive (Social, Console Games, etc)

Research approaches used for this product are observation, survey by online to the random gamers and users because used of purposive random sampling as
a sample, qualitative measures technological devices and interviewed guidelines for interview as well. In this case we need moderator who is able to conduct a group discussion. Disney Consumer Products (Books, Toys & Clothes)

Research approaches used for this goods product are observation, survey by intercept the consumer who bought the products at the store, qualitative measures technological devices and interviewed guidelines for interview as well. Sampling techniques used is simple random sampling with cluster samples divided by products.

 


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