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Direct marketing Essay Topics & Paper Examples

Bookbinders Book Club

1. Before beginning any case, students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME>XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples which are located in the My Marketing Engineering directory, usually installed in My Documents during software installation. The data required for this case is located in two files in the My Marketing Engineering directory (usually located within My Documents): Bookbinders Book Club Data (Customer Choice). xls Bookbinders Book Club Data (Customer Choice) Holdout Sample. xls 2. Introduction About 50,000 new titles, including new editions, are published in…