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Direct exporting Essay Topics & Paper Examples

Direct exporting

When QueenLand Sugar decides to use direct export entry strategy, it has to directly participate in marketing and selling of its products in the Abu Dhabi Market, this is because the company is the one carrying out the export work. This will therefore call for the formation of an export department within the company that will have to carryout duties like: market contract, market research, export documentations, distribution and pricing of the products (Child and Faulkner, 2001, 87). This method of market entry carries the following disadvantages to the company, it will have to use more resources in terms of human resources and capital and at the same time it has higher risks. However, it has a number of advantages,…