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Diffusion of innovations Essay Topics & Paper Examples

Malunggay

Theoretical Framework The following theories provide framework of this research. This study was anchored on the Theory of Kramer (1995). “The Texture Measurements of Foods: Psychological Fundamental, Sensory, Mechanical, and Chemical Procedures, and their Interrelationships (1995),” that sensory quality of foods, being a psycho-physical phenomenon, should be systemized or classified accordance with the sense by which the various attributes of quality are perceived by the consumer. The following attributes are used to determine and measure the quality of a product: appearance, taste, texture and aroma. As positioned by the author appearance includes factors such as size, shape, color, and external attributes such as the attractiveness of the icon or logo. Size and shapes are measurements often used as grade standards…